What You Should Know about Touchscreens in Light of COVID-19

Posted on: July 27, 2020

Touchscreens in COVID19Touchscreen display technology has become a major component of both our personal and professional lives. In fact, this technology is so well integrated into most of our activities that we rarely even pay attention to it anymore—that is, until the COVID-19 pandemic struck. Now, consumers and business owners alike are hyper aware not only of their surroundings, but also of the surfaces they’re coming into contact with. In response to these very valid concerns, businesses have implemented government-mandated protocols to keep their workplaces clean and sanitary while ensuring the health and safety of their customers and employees.

In addition to requiring people to cover their faces and providing PPE for their employees, businesses have also modified the use of touchscreen displays, which are feared to be a breeding ground for bacterial transmission.

With that in mind, here are some important things you should know about how businesses are actively minimizing the risk of transmission when it comes to touchscreen usage in the workplace.

Using Reliable Touchscreens

Bacteria tend to be attracted to and live within the nooks and crannies of various types of technology. Modern technological displays help to offset and even combat this issue as a direct result of their unique and innovative designs. By integrating full-fledged flat and smooth interfaces into newer touchscreen displays, tech designers can help mitigate the spread of viral infections such as COVID-19 and also make it easier to implement strong hygiene practices within public spaces. Flat screens with smooth edges eliminate potential breeding grounds for harmful bacteria and they’re also far easier to disinfect with sanitary wipes or microfiber cloths.

Concerns over Hygiene and Cleanliness

The most common uses of touchscreen technology in public places include:

  • Cellphones and tablets
  • Self-checkout kiosks
  • Banking ATMs
  • Point of Sale (POS) systems
  • Self-serve kiosks at fast food restaurants

More recently, touchscreens have also been integrated into modern gaming devices and even voting machines in large metropolitan areas. Given the fact that numerous people can potentially come into contact with these devices on a daily basis, it’s understandable that there are legitimate concerns regarding their cleanliness. Hence, businesses are taking extra precautionary measures to reduce the spread of COVID-19 by carefully sanitizing these displays after each use.

Even before the pandemic started, there were valid evidence-based concerns for the potential of viral transmissions from using public touchscreens. Various studies over the years have indicated that public touchscreens are a potential breeding ground for bacteria such as E.coli. Some of them even contain remnants of fecal matter most likely from customers not properly washing their hands after using the bathroom.

While these concerns are legitimate, there’s still an argument to be made in favour of using more touchscreen displays in public places

Touchscreen Display Technology Encourages More Physical Distancing

It’s one thing to ask people to stay six feet apart and apply floor decals that indicate where people should stand when waiting to pay for their items in line. Most people will loosely adhere to these recommendations in stores. But when you physically place pay stations or kiosks exactly six feet apart and don’t give customers any other payment options, they literally have no choice but to adhere to physical distancing protocols in your store.

A More Sanitary Alternative to Traditional Buttons

Amidst the lockdown period of the pandemic, more and more businesses were prohibiting the use of cash in favour of debit and credit cards. Depending on the purchase total, this allowed a significant number of people to simply tap their cards without ever having to physically touch the kiosk or number pad. Cashiers and customer care employees then sanitize the machines after each use. Even though businesses are starting to accept cash payments again, most customers have become increasingly conditioned to only using contactless payment methods.

How to Safely Use Touchscreen Display Technology in Public

As a business owner or manager, there are several health and safety protocols you can and should implement to ensure that touchscreens are being used as safely as possible.

As mentioned, you should delegate certain staff members to thoroughly cleaning and sanitizing each touchscreen kiosk after each customer use. In the absence of customer usage, you should also implement a consistent sanitation and cleaning schedule to further reduce the risk of bacterial transmissions.

If feasible, older machines with crevices that allow bacteria to live on them long-term should be replaced as it’s impossible to guarantee complete sanitation of these devices.

Plastic and rubber buttons typically attract and trap a significant amount of dust, dirt, allergens, and bacteria. Therefore, they should be replaced with digital fixed function keys that allow users to only touch the screen surface because that can easily be wiped down after each use.

Additionally, you should make every effort to educate your customers about the proper way to use touchscreens at your business. Put up signs to discourage them from using the same gloves they used to shop and touch items in your store for using the touchscreens as this can increase the risk of cross-contamination. You should also ask customers to discard their disposable gloves and face masks in the proper waste bins after each transaction.

Textured displays should only be reserved for customers with certain disabilities such as visual impairments. This will minimize their usage along with the risk of spreading COVID-19.

In some instances, you can and should also encourage customers to thoroughly wipe down machines and sanitize their hands before and after each use. In addition to having employees sanitize kiosks, this will increase the hygiene factor and reduce the risk of transmission even more.

Need more tips on making touchscreen display technology safer for your business? Nauticomp Inc. is at the forefront of creating revolutionary antibacterial touchscreen display technology that can help prevent the spread of COVID-19 and other viruses. Our custom displays are designed for a wide range of applications across numerous industries including grocery, restaurants, medical facilities, as well as military and marines operations. Contact us today to learn more or to place an order.

Factors to Consider while Customizing Digital Displays

Posted on: March 25, 2020

seriesii_04-150x150Digital displays can serve multifaceted purposes in our daily lives. From being great sources of entertainment to keeping us informed to serving as unique marketing platforms for businesses of all sizes, the possibilities are virtually endless. But there are a lot of important factors to consider when it comes to choosing the right digital display technology for your commercial needs.

After all, digital displays are a major long-term investment and certain configurations and decisions are more suitable for certain types of businesses. Here are a few details you should think about when purchasing and installing indoor or outdoor digital displays for commercial use.

Business Goals and Target Audience

Think about and define your business goals and the type of target audience, demographic, or regional locals that you’re trying to engage. Are you planning on expanding your business to new markets? What demographic is most prominent in your current location and the locations you want to target? With these considerations in mind, you should come up with specific localized key brand messaging that speaks to specific demographics and captures the attention of your target audiences.

Size and Resolution

The size and resolution of the digital displays depends largely on whether they’re indoor or outdoor displays as well as the type of environments they’re going to be placed in. Larger screens with clear high-definition resolution are more suitable for outdoor locations while smaller screens with lower grade resolution are ideal for indoor retail locations.

Bezel and Display Finish

The bezel is the exterior frame that holds the entire display together. Therefore, it needs to be extremely durable and capable of withstanding various external elements such as different weather conditions and public usage, regardless of how rough or gentle it is. A strong bezel ensures a long lifespan for the display which can also reduce your overhead costs.

Display Colour and Brightness

Display colour and brightness are two factors that also depend on the placement and location of the monitor. Outdoor displays—particularly ones that are set up in busy locations—typically require more frequent lighting and colour adjustments than indoor displays due to changing lighting conditions throughout the day.

Well Executed Touchscreen Interface

High-end touchscreen interfaces are incredibly compelling and effective at capturing people’s attention. This digital display technology can help you create a truly interactive, memorable, and imaginative face-to-face marketing experience for your prospective and existing customer base. Moreover, people will also be more compelled to relay their experiences with your brand to their friends and family. With the advancement of smartphone and tablet technology, touchscreens have become an integral part of our everyday lives.

Nauticomp Inc. is one of the leading designers, manufacturers, and distributors of modern state-of-the-art digital display technology in North America. Our custom-designed and built displays are featured across a wide range of commercial and industrial applications including retail environments, healthcare facilities, military bases, Marines operations, the gaming industry, and so much more. Our goal is to help revolutionize the face of modern technology one digital display at a time. Contact us to learn more or to place an order.

Top 6 Factors to Consider when Designing Displays for Outdoor Use

Posted on: March 5, 2020

Designing Displays for Outdoor UseOutdoor digital displays can significantly boost your advertising ROI by allowing you to promote key brand messaging effectively, efficiently, and across a broad marketing spectrum. In order for your digital display advertising campaigns to be successful however, you need to be careful when selecting the right monitors and display configurations for the job. There are a number of different factors including the industry you work in, the regional locations of your ads, as well as the target demographic you’re trying to reach that should be taken into consideration.

When shopping around for state-of-the-art digital technology, you need to also think about the type of brand messaging that your organization is trying to convey. Whether you’re on the cutting edge of advanced digital technology or you’re in a completely unrelated field, you need to make sure that your brand messaging is on point and comes across as clearly as possible to your target audiences.

With that in mind, here are six factors to consider when purchasing or designing custom digital displays for your business.

Weather Conditions Across Different Regional Locations

Since we’re talking about outdoor digital displays, one of the top features you need to think about is whether they’re durable enough to withstand a wide range of weather and climate conditions. Consider the areas in which your digital displays will be installed.

Are they going to be installed in tropical climates or cold, snowy areas? Weather and climate conditions play a huge role in determining the types of features your custom digital display will require. These include:

  • Sunlight readability
  • Dustproof
  • Waterproof
  • Heat protection
  • Freeze protection

Keep in mind that the placement of the displays also matters. For instance, if the display is meant to advertise your brand overlooking a highway overpass, you want to make sure that it’s angled in such a way where every motorist passing by can safely read the advertisement without distracting from their driving. In some cases, outdoor displays can be impeded by weather conditions like fog, heavy rain, or snow if they’re not properly angled or equipped with the appropriate features.

Ask about Warranty Limits

These days, even the most state-of-the-art technological displays are only made to last a certain number of years before part replacements and repairs start adding up to the point where it makes more sense to simply replace the entire display. Display technology is a massive undertaking and investment for your business. As such, it’s important to inquire about warranty terms and conditions.

The first question you should ask is, how long is the warranty? The second question is, what exactly is included in the warranty limits? Gaining a clear understanding of your warranty limits can help you determine the types of display features you need and it also helps you outline a more accurate and useful digital display budget for your business.

Does It Have a Touch Sensor?

Touch sensors are practically a necessity for every modern day outdoor digital display. Capacitive touch sensor technology allows you to install a multitude of digital displays in various types of climates without worrying about damaging the internal mechanisms of the displays themselves.

Also, these types of digital displays can easily be manually or remotely operated regardless of exposure to the elements including wind, rain, snow, ice, and sleet. All of the electronic components and mechanisms are safeguarded by the thick cover-glass that’s strongly secured in place to by optical bonding to prevent leaks while still allowing for touch operations.

Interactive displays, which are growing in popularity by the day, are captivating and have the capacity to compel any and all passersby to engage and immerse themselves in your clever marketing campaign.

Cover Glass Finish

Since these digital displays are made to be used by the public, one of the most important features you should be looking for is the cover-glass finish. Cover-glass is intended to protect the internal mechanisms of the display by preventing external damages like cracking. Outdoor digital displays should be built to withstand harsh weather conditions as well as rough usage equally.

After all, you can’t control the manner in which your target audience or the general public actually interacts with your displays. And you certainly don’t want to be responsible for having to repair or replace them more frequently than absolutely necessary. A strong cover-glass finish should be able to withstand almost anything and everything that’s thrown at it including inclement weather, vandalism, and mishandling.

Optical Bonding Technology

State-of-the-art outdoor digital displays are composed of many different layers, all of which play an important role in presenting viewers with content. These layers include:

  • Polarizers
  • Touch sensors
  • Display cells
  • Cover-glass

Some of these layers can be bonded together by a clear binding agent that also leaves small gaps of air between each layer. The purpose of these gaps and this bonding is to allow the distribution of external light from the sun or other sources to be reflected rather than absorbed so that the display contrast will be better controlled and reduced.

Modern optical bonding involves applying an adhesive with a refractive index that matches that of the glass onto the surface that’s going to be bonded. Once the layer of glass is placed onto the surface, the adhesive is automatically activated by a combination of UV light, heating, and some pressure.

What Technological Enhancements Are Available?

Innovative technological enhancements are constantly being developed and released to the point that you might purchase a custom-designed display and a new one might already be in development by the time you receive and install your order. When it comes to purchasing new digital technology or displays the key is to understand what features are currently available and how those features are essential to helping you reach your business and marketing objectives.

If you need help determining which technological features are absolutely necessary and worthwhile investments for your business, then you should consult a manufacturer directly.

Considered one of North America’s leading designers, developers, and manufacturers of high-end digital displays, Nauticomp Inc. provides businesses within all industries custom displays that consist of the exact features they’re looking for. Contact us today to learn more or to place an order.

5 Important Features of Digital Menu Boards

Posted on: January 30, 2019

Over the past few years, digital menu boards have become a staple in most restaurant and retail environments. Ever-changing advertisements, promotional content, and interactive technology with simple interfaces can help keep customers engaged in your business. Aside from the advantage of keeping customers happy, digital menus can also make it easier for you to maintain greater control over your ad revenue. With that in mind, here are five essential advantages of installing digital menu boards for your business.

Digital Displays Have Built-In Scheduling Systems

Built-in scheduling systems allow you to automatically release certain advertisements or menu items based on the specific time of day. For instance, if you run a fast-food restaurant or diner, you can easily change out the menu items from breakfast to lunch or dinner without having to manually change the signage. This saves you a great deal of time and money in the long run because everything is digitally scheduled.

Time and Cost-Efficient Technology

Another important aspect of digital signage in the restaurant industry is that it can help reduce your overhead costs significantly. You won’t have to worry about changing out outdated static signage and risk damaging it during transport or in storage facilities. Another important benefit to digital signage in the restaurant industry is that it can be cost-effective because there’s very little risk involved.

Create Customized Content for Special Occasions

As a growing business, your content is constantly evolving to suit the needs of your business and customers. It should also be changing to reflect the specific time of year. Digital menu boards give you the ability to manage your customized content and make adjustments as needed. You can make modifications and add unique filters to make your promotions stand out more.

User-Friendly Interfaces

Digital technology for businesses should be as user-friendly as possible. The last thing you want is to have to spend extra time learning how to use complicated interfaces that are time-consuming or require you to spend more money on IT support. Most modern menu boards are fairly easy to use and only take a short amount of time to learn to use. Even your least technologically savvy employees will be able to quickly pick them up. Many of these devices even come with in-depth training manuals and videos to make the transition easier.

An Assortment of Stimulating Playback Options

Effective customer engagement depends largely on creating enticing, stimulating, and memorable content. Content should be high quality, easy to read, and just audible enough so that customers can hear the messages being delivered to them without being too overwhelming. Digital displays give you the option of changing your playback options based on what you think is the most appropriate for and engaging for your customers.

Nauticomp Inc. is one of the leading experts in designing and manufacturing digital technology that’s specifically designed to engage more customers on an industrywide basis. Retail, restaurant, gaming, Marine Corps, and military operations have all benefited from our high-end products. Contact us today to learn more!