How to Choose Commercial Display Monitors for Advertising?

Businesses are now using commercial display monitors to increase their sales, attract new customers, and improve their brand image.

In the retail and food service industries, there is more competition than ever before. Big-name stores are able to exert their influence and presence over competitors with larger signage, increased presence, and high-cost marketing techniques.

Outdoor digital signage is now a popular sales and marketing tactic for companies. Retailers and business owners can use commercial displays to catch customers’ attention, attract them into the store, promote their services (discounts, promotions, new products, etc.), and present a better image.

Tips for Choosing the Right Outdoor Commercial Display Monitors

There are some special considerations that business owners need to take into account when selecting an outdoor display or monitor for their business.

Superior Visibility

Outdoor displays need to be able to be viewed in all types of lighting conditions. Typical consumer displays are not visible in direct sunlight, while others may be too bright in low-light or nighttime conditions. Sunlight readable display monitors use optically bonded glass, LED backlighting, and other technology to remain visible in even direct daylight. Furthermore, commercial displays can come with dim-to-red technology that allows for use in low-lighting conditions.

Cost-Reducing Durability

Displays that are used outdoors, around customers or the public, or in precarious positions are all susceptible to damage. Traditional monitors can become easily damaged by being exposed to weather conditions or by physical contact; they are just not built for use in commercial applications. Commercial displays come with a rugged chassis and increased durability, preventing breaks, cracks, and other forms of damage. Commercial monitors can be used for years or even decades without need for replacement.

Custom/Convenient Design

Commercial display monitors can be custom built to match your business’ needs and specifications. Industrial display manufacturers can build customized monitors that are designed specifically for your retail or commercial space. The size of your display screen and chassis can be made to fit inside tight spaces, while display manufacturers can add a variety of features and functionalities based on your needs, such as multiple component inputs, waterproof (IP 67/68 sealed) capability, and easy-to-use interfaces.

Attract Passing Shoppers and Increase Sales with Commercial Display Monitors

For retailers and business owners, commercial display monitors have several advantages. Perhaps the largest is that they can directly increase sales, promoting your services, products, discounts, and promotions to passersby. Using display monitors is more affordable than other forms of traditional advertising, such as radio or TV ads, and it targets the consumers who are most likely to shop at your store (i.e. those who are in your area).

At Nauticomp Inc., we have a variety of commercial and industrial displays that can provide high performance and consistent use in outdoor environments. We offer displays that are sunlight-readable, waterproof (IP 67/68 sealed), and capable of being used in low-light conditions. We also offer custom designs based on your specifications and needs. For more information on Nauticomp Inc., contact us at 1-705-328-2992 for Canadian service or at 1-800-267-9491 for U.S. service.