Month: October 2018

Obstacles Faced by Engineers when Designing Marine LCD Displays

Posted on: October 29, 2018

The rough and tough marine lifestyle isn’t always conducive to sustaining electronics. Excessively extreme temperature variations, not to mention the severe and constant threat of heavy exposure to sunlight, seawater, snow, and other potentially harmful elements can damage insufficiently protected LCD displays. These are just some of the numerous challenges faced by engineers who are responsible for designing and constructing solid marine LCD displays that could potentially make or break the success of each mission.

Marines need technology that’s dependable even in the worst possible weather and circumstantial conditions. When it comes to developing an LCD marine display, there are a few important factors that engineers need to keep in mind.

Sunlight Readability and Waterproof Features

Since marines spend an immeasurable amount of time at sea or working outdoors, they need to be able to rely on the readability and maintenance of their devices at all times, including when they’re exposed to a great deal of sunlight and water. Working conditions for marines can be vastly unpredictable and therefore they need to be able to make suitable adjustments whenever the moment calls for it. Adjusting the brightness on the screen to suit the specific time of day and the amount of sunlight exposure is essential and so is preventing water or other liquids from penetrating the surface of the device and causing internal damages that could also lead to personal injuries.

Capability to Control Exposure to Thermal Energy

Since these devices are most likely going to spend extended hours being exposed to the strong UV rays of the sun, it’s important that they inhabit features that can help them control their internal thermal energy production and absorption. High ranking marine corps officers should go to great lengths to ensure that all of the displays used by their crew come equipped with strong UV resistant overlays that can protect the devices from the harmful rays of the sun and prevent them from overheating due to overuse. Keep in mind that these devices are constantly in use and therefore, their internal temperatures need to be neutralized at all times.

High-Quality Optical Bonding Materials

Optical bonding is a multilayered protective glass that acts as a shield for devices that are primarily intended to be used in harsh outdoor conditions, which makes them perfect for daily marine operations. After all, one of the greatest challenges engineers must compete against when designing and creating these devices is finding a way to make them last for a long period of time. Strong optical bonding materials and adhesives can prevent damages caused by rough usage, blunt objects coming into contact with the screens, and inclement weather conditions.

As one of the world’s leading marine display technology designers, developers, and distributors, Nauticomp Inc. has built completely customized touchscreen monitors and displays for businesses across numerous industries. From retail, restaurant, construction, and medical companies to the armed forces and marine corps, we have over 20 years of experience producing the highest quality displays. To learn more about our products or place an order, please contact us today.

Digital Signage Trends of 2018 & 2019

Posted on: October 15, 2018

Over the past few years, digital signage has managed to make exponential technological growth in the advertising and marketing sectors, drawing in billions of dollars in ad revenue annually and it’s obvious this medium isn’t going away any time soon. Rather, it’s getting flashier, more advanced, predictive, and interactive as well. Digital signage trends are growing in popularity and changing the ways in which we interact with and react to different types of marketing campaigns both online and in the real world. In 2018, we’ve already seen the incomparable impact of those revolutionary changes and it’s apparent that 2019 will continue carrying the torch well into the future.

How Digital Signage Technology Is Improving Communication And Customer Outreach Techniques

Modern technology has made it invariably easy for marketers and advertisers to reach out to their intended prospective customers by specifically catering advertisements to suit their tastes. This ingenious development was far from accidental; it was done with the utmost of intention. To attract your ideal audience to your products, services, and most of all, your brand, you need to identify who they are and target them directly and that’s exactly what digital displays allow companies to accomplish.

Personalization and Interactivity

Current digital trends have moved far away from simply attempting to predict what the people want; instead, they already know what the people want and not only that, they know how and when to deliver those products, services, and pieces of information in just the right fashion. Personalized advertisements are created based on past data that companies collect about their visitors’ past online and in-person experiences and feedback. This information is strategically incorporated into marketing campaigns to encourage dual interaction between potential customers and brands. It works exceptionally well because it encourages meaningful and memorable interactions that customers will internalize and always associate with certain brands.

Incorporation of the Internet of Things (IoT)

If you’re wondering what the Internet of Things is, how it functions, or why it matters, you’re not alone. The Internet of Things is the basic notion that all computing devices are somehow interconnected and able to communicate with one another. It’s that abstract idea that technically, you can be connected to people halfway around the globe simply by interacting with them via various online platforms including e-mail, social media, and even live chatting. Technologically savvy brands are starting to incorporate this phenomenon into their digital displays and will most likely continue doing so in 2019.

Security, Trust, and Transparency

Perhaps one of the biggest concerns consumers have with brands that operate strictly online is deciphering whether or not they’re trustworthy. Establishing a strong relationship with your customers requires earning and keeping their trust. That also entails ensuring that your online operations are secure and promote total transparency. If you make a statement regarding the integrity of your brand or what you intend to deliver to your customers, make sure it’s backed up by evidence. People want to make sure their sensitive information will be safe and secure before they choose to input into your database or web site, especially while making purchases.

Nauticomp Inc. is one of the world’s leading designers, manufacturers, and distributors of rugged displays. Our technological prowess stems from our many years of working in the tech industry and providing a number of business sectors with high-end digital displays that suit their needs and the needs of their customers. To learn more about our products, please feel free to contact us today!

Why Your Business Should Invest in Rugged Display Technology

Posted on: October 2, 2018

Numerous industries including restaurants, retail stores, construction companies, medical facilities, as well as military and naval operations all benefit significantly from investing in rugged displays to complete their daily tasks. These devices are designed and built to withstand all kinds of rough usage, weather conditions, and environmental conditions, and are even responsive to stylus pens or gloved hands. Depending on the requirements of your industry and your business in particular, you can even order rugged displays that are customized with features that are essential to the successful operation of your occupation.

Keep reading to learn about all of the reasons that your business should invest in industrial display technology and how it can enhance your operations.

Industrial Displays Last Longer

Industrial displays are built to last much longer than their commercial counterparts. Commercial displays may be less expensive when it comes to upfront costs, but that’s only because they’re made from less durable materials than rugged industrial displays. They’re simply not meant to be used on major job sites but a lot of employers tend to opt for commercial displays regardless because they’re cheaper. In the long run, though, they could end up costing your company more money because of how often they break and need to be repaired or replaced. Even standard industrial displays are much more likely to last longer than commercial displays because they’re constructed with much stronger materials.

Low Power Consumption and Adaptability

Another benefit to purchasing industrial displays instead of commercial monitors is that the former are designed to consume much less energy and you can even adjust the brightness on the screens as needed. This will save you a substantial amount of money on your business’s monthly electricity bills, especially if you run a 24-hour business. In turn, this also allows you to reduce your environmental impact without compromising your ability to access necessary applications or diminishing the quality, accuracy, and efficiency of your work.

User-Friendly Interfaces

Another perk is that many of these devices also feature user-friendly interfaces, which means that pretty much anyone—even the least tech-savvy individual on your team—can learn to use them. They’re virtually foolproof and they typically are equipped with detailed instruction manuals for first-time users.

High Employee Approval Rates

As a direct result of the user-friendly nature of these devices, many employees on various types of jobsites actually don’t mind learning how to use them. The more accepting your employees are of the technology that they have to use, the faster they’ll learn to use it; this will inevitably increase productivity in the workplace.

Reliable Long-Term Warranty Plans

Because manufacturers are fully aware that these devices will be used on industrial job sites, they’re usually more likely to offer excellent long-term warranty plans that cover all kinds of incidents that may occur while on the job. From cracks and scrapes to internal malfunctions, oftentimes these devices come with extensive warranties that guarantee your device will either be repaired or replaced in a timely manner at no additional cost to you.

Nauticomp Inc. has been designing, manufacturing, and distributing high quality rugged industrial displays to various industries throughout North America for well over 20 years. Our name is trusted because we offer an assortment of necessary and customizable features including sunlight readability, infrared lighting, and weatherproof capabilities to name a few. To learn more about our company and our products, please contact us!