Year: 2020

Millennials are the generation born between 1981 and 1996. They’re considered to be one of the most elusive demographics in the marketing world. Born in the midst of the digital transformation age, Millennials are the first generation to grow up with easy access to major technological advancements and platforms and they make up the majority of the current workforce.

This makes them an important target demographic for marketers.

Unfortunately, conventional marketing strategies aren’t as effective on Millennials as their predecessors, the Generation X and Baby Boomers. Most Millennials have strong online presences and rely heavily on social media for the latest information. Using technological platforms like digital signage are the most effective method of increasing their brand awareness and active engagement.

Leverage Unique and High-Quality Content

Producing creative and high-quality content is the best way to connect with Millennials because they generally thrive on innovation. More brands should be striving to communicate with younger generations on their level. Content should be informative, well-written, and completely attune with the target audience. Recognize that not all Millennials have the same sentimentalities, interests, or outlooks and create content that speaks directly to your niche for optimal results.

Build Positive Experiences with Technology

Considering most Millennials conduct the majority of their personal and professional business on digital platforms, this is the most optimal form of connecting with them directly using a medium they understand. Digital signage is an ideal platform to forge a strong connection with your Millennial audience because it demonstrates a more contemporary and relatable brand identity.

Optimize Your Social Media Strategy

A crucial part of being a socially conscious brand these days—something that’s important to most Millennials—is to establish and uphold a prominent social media presence for your brand. By allowing for the direct exchange of ideas and communications between brands and their target audience, social media is the catalyst for forging powerful working relationships and establishing consumer loyalty.

Create a More Personalized Brand Experience

When used in conjunction with mobile devices, digital signage can improve the overall customer experience by making it as unique as possible. Personalization makes for more positive and memorable brand experiences and this can result in more positive feedback and reviews for your brand.

Plus, Millennials are the generation of influencers, which means the impact of your digital advertising matters. The more innovative your digital marketing strategies are, the more likely you are to make a positive and lasting impression that most Millennial influencers will be happy to endorse on their social media platforms.

Maintain Brand Authenticity

Millennials are highly adept when it comes to immediately recognizing inauthenticity and they generally don’t respond well to it at all. In the modern age where people are quick to leave bad online reviews and negative feedback in comment threads on brand postings, the last thing you want to do is be perceived as insincere.

Using your digital platform to do good deeds and show your audience who you really are as a brand is guaranteed to earn you some serious brownie points.

Nauticomp Inc. is one of the world’s most renowned and leading designers and manufacturers of state-of-the-art digital displays. We specialize in providing custom-designed digital signage systems and displays across a wide array of business sectors including restaurant and hospitality, medical facilities, gaming and entertainment, Marine Corps, and the military. To learn more about our products or to place an order, please contact us today!

Digital signage and smartphones have made the impossible possible—humans can now directly communicate with computers. This direct form of contact makes for some interesting, captivating, and distinctive marketing campaigns. Connectivity between interactive digital signage campaigns and smartphones opens up a whole new world of advertising outreach that simply wasn’t available before.

Here are six major benefits of combining digital signage and smartphone connectivity for your advertising campaigns.

Boosts Interactivity and Personalized Communication

Existing and prospective customers always like to feel like they’re unique. Digital advertising campaigns should strive to speak to customers as individuals not as groups of people. After all, everyone has different tastes and preferences that appeal to them. Whether you’re trying to target a specific demographic or a broader group of people, it’s important to speak to each of them on an individual level.

Giving consumers the option to personally communicate with your digital signage advertisements through their smartphones is an effective way to bridge the gap between you and them. All you have to do is provide a QR code for people to scan on their smartphones and the advertisements or special deals will appear directly on their devices. This type of interaction is mutually beneficial because it gives your customers a chance to interact with your brand personally while allowing you to communicate your brand messaging directly to your consumers.

Also, you can get creative with the individualized promotions by making them into fun mobile games that consumers can play at their leisure. Throw in a few incentives like special promotions, product coupons, or a chance to win prizes, and you’ve got a real winning combination on your hands!

Audience Tracking with Analytics

Audience tracking sounds a lot more nefarious than it actually is. You’re not literally spying on your target audience members. What this actually entails is collecting user data (with their explicit knowledge and permission) in order to appeal to your target audience on a more personalized level and offer them quality product and service recommendations that are right up their alley.

By learning about the personal interests and preferences of your target audience members, you can curate custom-tailored promotional offers that they’ll actually be interested in rather than just blindly throwing a dart at the board and hoping that it sticks the landing. Consumers will appreciate and respond positively to this personalized approach a lot more because they’ll feel like they’re getting something worthwhile out of it and that you care about their personal interests.

Improves Sales

Combining digital signage campaigns with mobile connectivity creates unparalleled opportunities for custom-tailored advertising campaigns that can increase your revenue. While the upfront costs may be a little high, the ROI is well worth it.

You can use the analytical data you collect from each customer to personalize and strengthen their experience with your brand. There’s a lot of value in creating personalized experiences because each person will get something completely different out of their interactions with your digital signage.

Consumer analytics give you the advantage of being able to predict the purchasing patterns of your customers, which means you can effectively adjust your marketing strategies as their habits evolve over time.

Incorporate More Social Media

Social media is a great customer outreach and participation tool. Through your digital signage and mobile advertising campaigns, you can encourage customers to connect with you on your social media accounts. As an added incentive, you can offer the chance to win a desirable grand prize or special promotions if they follow you on social media and encourage their friends to do the same.

You can also encourage consumers to create social media posts in real-time and post them to your accounts, so that more people can see them on the digital displays you have set up. People love seeing their own names and comments up on a big screen in public. By allowing people to create social media posts and connect with your brand directly from their smartphones, you can make them feel like they’re a part of something much bigger than themselves. Companies of all sizes have successfully used similar social media campaigns and created their own unique hashtags to get as many people involved as possible.

Manage a Smart Interactive Campaign

Smart interactive campaigns are mutually beneficial to consumers and brands in that they establish a direct line of communication. Additionally, brand and advertising campaign managers can also remotely access their analytical data and advertising campaign accounts from their smartphones and make necessary adjustments as needed.

This level of convenience allows advertisers to respond to customer feedback, social media comments, emails, and other forms of digital communication quickly and in real-time. Customers will appreciate these quick responses and meaningful interactions, keeping them in mind in the future. More importantly, you can also keep track of your digital interactions with your customers and store them for future references using various secure digital platforms such as your work email or a cloud-based system.

Enhance Your Brand Story-Telling Capabilities

Every brand has an important story to tell and message to deliver. You should never have to miss out on an opportunity to regale your customers with your brand story. Whether it’s how you started your company or how certain ideas were born, it’s important for your customers to know a little bit about where you came from—your origin story, if you will. This form of marketing takes the sales pitch out of the advertising and makes for a much more impactful and relatable connection with your individual customers.

Integrating mobile device and digital signage technological connectivity gives your customers the ability to learn more about your company on their own time at their convenience.

Need help integrating your digital signage campaigns with smartphone networks?

Nauticomp Inc. is one of the world’s most renowned and leading designers and manufacturers of state-of-the-art digital displays. We specialize in providing custom-designed digital signage systems and displays across a wide array of business sectors including restaurant and hospitality, medical facilities, gaming and entertainment, Marine Corps, and the military. To learn more about our products or to place an order, please contact us today!

The world is a vastly different place than it was a mere 20 to 30 years ago. Since then, amazing technological and scientific advancements have been made to help reduce human waste and carbon dioxide emissions. Still, we have a very long way to go when it comes to reversing the damaging effects of human-influenced climate change. One step that environmentally-conscious businesses can take is to do away with static advertisements and install digital signage instead.

Putting aside the initially high upfront costs of switching to digital signage solutions, it’s important to think of this maneuver as a pivotal investment in the future of your business. What type of message do you want to send to your customers?

If you’re committed to preserving the environment, it’s not enough to simply talk the talk. You also have to walk the walk. Show your customers that you’re willing to put your money where your mouth is to make tangible and sustainable changes to your business practices. These changes can have a meaningful and positive impact on the environment and influence other businesses to do the same.

If that doesn’t entirely motivate of convince you to take action by revolutionizing your business’s marketing strategy in real time, then these statistics should:

• Deforestation negatively impacts approximately 18 million acres of forest worldwide every year.
• Approximately 40% of the wood that’s cut down is used to produce paper products, which averages out to about 400 million tons of paper worldwide annually.

Digital signage is just a small, but key component in helping to reduce these numbers drastically. But aside from helping to save the environment and decrease your business’s carbon footprint, there are other benefits to using digital signage as your primary marketing strategy.

What Are the Business Advantages of Using Digital Signage?

Digital signage can help you cut down on ad spend. In fact, you can actually increase your revenue by creating engaging, dynamic digital content that’s easily digestible for the average consumer. Ads can be interactive or non-interactive, but they’re never stagnant.

Another cost-cutting factor is that you never have to hire someone to change out the ads. Static ads often require seasonal replacement or need to be changed whenever you have a new promotion, which is frequent in the retail industry. Digital signage eliminates the need to print new static signs every time you need to update your promotions. You have full control to make changes manually or schedule new ads to appear as needed.

Lastly, digital signage is more engaging than boring old static paper signs. Their attention-grabbing capabilities can help increase sales through impulse buys. Customers will feel more compelled to respond positively to digital advertisements because they’re harder to ignore and more awe-inspiring than commonplace digital signs.

Why Digital Signage Is a More Sustainable Solution Than Static Ads

Static signs can quickly become outdated if they’re not changed every couple of weeks. Seasonal changes aren’t the only time when static signs require replacement, either. Every couple of weeks, retailers and restaurants change their promotions or specials to stay ahead of the curve and offer their customers something new and exciting. Static signs just can’t keep up with these quick changes. Since many of them have sale and promotion dates on them, they usually can’t be reused and editing them takes far too much time, money, and effort.

More often than not, these old signs are either recycled, repurposed, or they end up in landfills. Even the efforts to recycle and repurpose them can be costly for a lot of businesses. It just makes more sense to invest in digital signage.

Nauticomp Inc. is one of the leading distributors and manufacturers of custom-designed digital display platforms for the retail and hospitality industry. We offer rugged digital signage designs that are ideal for a number of applications, weather conditions, and usages. Contact us today to learn more or to place an order.

Active audience engagement is a major driving force in the success of every modern-day organization. It used to be enough to simply get people to buy your products and services. Nowadays, effective and long-lasting audience engagement is the key to the success of your organization. The trick is to find the right ways to reach out to your target audience and then entice them to continue supporting your organization. Building a strong foundation for future success and mutually gratifying rapport is vital to ensuring that you can grow your business in any direction you see fit. 

What’s the best way to accomplish those goals? Digital signage, when used strategically, is an excellent tool to help you get your brand messaging out there and lay the foundation for strong customer relationships.

Here are a few ways in which you can use digital signage technology to grow your business through increased audience engagement.

Get to Know Your Target Audience

First and foremost, you need to identify your target audience. Which demographics would benefit the most from your organization’s services and products? How can you reach out to them in a way that appeals to them? Digital technology has infiltrated pretty much every aspect of our lives with people of all generations using it on a daily basis for various purposes. But the fact remains that Millennials and members of Gen Z are arguably more tech-savvy than their predecessors. Decide who you want to target and what the best way to reach them is.

Once you’ve settled on your target audience, it’s time to create custom-tailored content specifically for and about them. If you’re not sure where to begin, then your best course of action is to simply ask them directly. Create fun and interactive surveys that give people incentives such as small prizes or sweepstakes entries to provide the information you need. 

Create Targeted Content

The data you collect during the target audience identification process is vital to helping you create appropriate and effective targeted content. Targeted content is content that speaks directly to the sensibilities and preferences of your audience. Strategically placed and scheduled content ensures that your brand messaging is seen by the right people at precisely the right time. 

Understand that you might not always stick the landing, that this type of marketing is the equivalent of a litmus test of trial and error. You may even lose a few audience members in the process. But when you do get it right, the people you reach out to will definitely appreciate your efforts and most likely reward you for it. 

The great thing about digital signage marketing is that you can change your brand messaging on a whim and create personalized interactive communications for each individual person you hope to onboard. Using what you know about each target audience member, you can also schedule communications based on their specific preferences. 

Create and Promote Engaging Interactive Content

Gamifying content is one of the most effective methods of getting people’s attention. Essentially, what this means is that you have the ability to turn your audience interactions into fun and collaborative games that promote customer participation. Throw in a few desirable incentives such as product and service discounts or grand prizes, and you have the recipe to a successful audience interaction. 

Aside from being fun and attention-grabbing, interactive content needs to be engaging. It needs to be informative. It needs to actually mean something to your audience members. Making them care about and connect to the content itself is the key to keeping them interested. All of this essentially reverts back to the identification process because it’s all tied together. 

Be Totally Transparent with Your Brand Messaging

Customers, audience members, and even employees ultimately appreciate brand transparency. Let them know exactly what’s going on with your organization, where you see yourself down the line in the future, and how your audience members fit into that vision.

Whether you have plans for geographical expansion or launching new products and applications, you should always keep your audience members and employees in the loop. People tend to distrust companies that refuse to divulge any information about their future plans or the inner workings of their organizations. Obviously, it’s ill-advised to give away all of your trade secrets, however.

Instead, the idea here is to be totally transparent with your audience members and employees to show just how much you value their loyalty. Including them in your future plans and vision for your organization demonstrates that you respect their opinions and intelligence. We’re not suggesting that you pull the green curtain back all the way; just enough to give people an idea of what they can expect from your business and how they can support it to the best of their ability.

For instance, if you’re planning on expanding and opening new locations in different regions, then it only makes sense to announce your arrival in those areas. Digital signage is a great tool to keep current and future target audiences informed about your business plans without necessarily having to divulge all of the details. 

Always Include CTAs

Calls to action (CTAs) should be included in all of your content. They let people know how to contact you directly or place an order for your products. You can either include your contact information in your CTAs or you can link to a contact form on your website where people can make their inquiries. Rather than having to search through your website for that information, it’s better to provide it outright for the sake of convenience. 

Use High Quality Digital Signage Technology

Nauticomp Inc. is a leading designer and manufacturer of world-class digital signage technology, applications, and displays in North America. We can custom-tailor any of our digital displays according to the requirements of your business and include high-end features that present your marketing in an effective and convenient manner for public consumption. Whether you’re in the service, gaming, medical, or military industries, we’re confident that our custom-designed digital signage can help you achieve your business goals. Contact us to learn more or to place an order. 

Retailers and other types of businesses are slowly beginning to reopen their doors following five long months of being under strict lockdown. Navigating the post-quarantine new normal, however, is proving to be very tough for a lot of businesses, even with detailed government health and safety guidelines in place. Asking customers and employees to don the proper PPE while in a place of business is one thing; whether or not individuals actually follow through on those practices, though, is a whole other ballgame. One way to ensure the overall health and safety of your employees and customers alike is to strategically install digital signage throughout your store.

Here are a few key benefits of integrating digital signage into your business setup during the wake of a post-quarantine world.

Analyze Customer Behaviour in Your Store

Physical and social distancing—or lack thereof—is a major concern during the post-quarantine timeline—and rightfully so! It’s up to business owners to ensure that all of the health and safety guidelines are being properly followed in the workplace. That includes wearing masks and staying at least six feet apart from others. State-of-the-art digital signage is a tool that can be used to create custom content that reminds customers and employees of the rules when they’re being broken or ignored and alerts you to intervene as needed.

Keep Customers and Employees Informed

The rules of social distancing and PPE seem to be changing rapidly from one minute to the next. For many customers who have been out of touch with the latest updates, it can be difficult to keep up with all of the new information being released. It can also be impossible to decipher misleading information from facts. Part of your role as a retailer is to constantly remind customers of the most current guidelines and expectations when they’re out in public—or, at the very least, when they’re in your store. Digital signage displays can easily be updated with the latest guidelines and COVID-19 information to keep your employees and customers informed.

Announcements about New Product Launches and Services

Even in the wake of a global pandemic, businesses still need to keep in contact with their customers to announce new products and services. The pandemic has forced a lot of businesses to reformulate their original physical and conceptual setups. Using digital signage to inform your customers of all the latest updates your business is making and protocols you’re following is important to build and maintain brand awareness. In some cases, it’s just a matter of letting customers know that you’re still open and that you’re taking special precautions to keep them safe.

Touchless Experience and Social Distancing Guidelines

In the beginning of the pandemic, the few essential businesses that remained open were forced to offer customers a variety of touchless shopping and payment options to adhere to social distancing guidelines. An increasing number of people engaged in online shopping and will continue to do so even after stores have started reopening. Self-checkout kiosks and tap payment options are a great way to maintain social distancing guidelines and encourage customers to resume doing their shopping in person.

Nauticomp Inc. is a leading designer, manufacturer, and distributor of high-end customized digital displays that are ideal for a variety of applications in numerous industries including retail. For over 20 years, we’ve been supplying top retailers and small businesses with innovative touchscreen digital displays that carry all of the features they’re looking for. To learn more or to place an order, contact us!