How Digital Signage Can Make Reopening Your Retail Business Easier
Retailers and other types of businesses are slowly beginning to reopen their doors following five long months of being under strict lockdown. Navigating the post-quarantine new normal, however, is proving to be very tough for a lot of businesses, even with detailed government health and safety guidelines in place. Asking customers and employees to don the proper PPE while in a place of business is one thing; whether or not individuals actually follow through on those practices, though, is a whole other ballgame. One way to ensure the overall health and safety of your employees and customers alike is to strategically install digital signage throughout your store.
Here are a few key benefits of integrating digital signage into your business setup during the wake of a post-quarantine world.
Analyze Customer Behaviour in Your Store
Physical and social distancing—or lack thereof—is a major concern during the post-quarantine timeline—and rightfully so! It’s up to business owners to ensure that all of the health and safety guidelines are being properly followed in the workplace. That includes wearing masks and staying at least six feet apart from others. State-of-the-art digital signage is a tool that can be used to create custom content that reminds customers and employees of the rules when they’re being broken or ignored and alerts you to intervene as needed.
Keep Customers and Employees Informed
The rules of social distancing and PPE seem to be changing rapidly from one minute to the next. For many customers who have been out of touch with the latest updates, it can be difficult to keep up with all of the new information being released. It can also be impossible to decipher misleading information from facts. Part of your role as a retailer is to constantly remind customers of the most current guidelines and expectations when they’re out in public—or, at the very least, when they’re in your store. Digital signage displays can easily be updated with the latest guidelines and COVID-19 information to keep your employees and customers informed.
Announcements about New Product Launches and Services
Even in the wake of a global pandemic, businesses still need to keep in contact with their customers to announce new products and services. The pandemic has forced a lot of businesses to reformulate their original physical and conceptual setups. Using digital signage to inform your customers of all the latest updates your business is making and protocols you’re following is important to build and maintain brand awareness. In some cases, it’s just a matter of letting customers know that you’re still open and that you’re taking special precautions to keep them safe.
Touchless Experience and Social Distancing Guidelines
In the beginning of the pandemic, the few essential businesses that remained open were forced to offer customers a variety of touchless shopping and payment options to adhere to social distancing guidelines. An increasing number of people engaged in online shopping and will continue to do so even after stores have started reopening. Self-checkout kiosks and tap payment options are a great way to maintain social distancing guidelines and encourage customers to resume doing their shopping in person.
Nauticomp Inc. is a leading designer, manufacturer, and distributor of high-end customized digital signage displays that are ideal for a variety of applications in numerous industries including retail. For over 20 years, we’ve been supplying top retailers and small businesses with innovative touchscreen digital displays that carry all of the features they’re looking for. To learn more or to place an order, contact us!