How Digital Signage Can Increase the Audience Engagement for Your Business
Active audience engagement is a major driving force in the success of every modern-day organization. It used to be enough to simply get people to buy your products and services. Nowadays, effective and long-lasting audience engagement is the key to the success of your organization. The trick is to find the right ways to reach out to your target audience and then entice them to continue supporting your organization. Building a strong foundation for future success and mutually gratifying rapport is vital to ensuring that you can grow your business in any direction you see fit.
What’s the best way to accomplish those goals? Digital signage, when used strategically, is an excellent tool to help you get your brand messaging out there and lay the foundation for strong customer relationships.
Here are a few ways in which you can use digital signage technology to grow your business through increased audience engagement.
Get to Know Your Target Audience
First and foremost, you need to identify your target audience. Which demographics would benefit the most from your organization’s services and products? How can you reach out to them in a way that appeals to them? Digital technology has infiltrated pretty much every aspect of our lives with people of all generations using it on a daily basis for various purposes. But the fact remains that Millennials and members of Gen Z are arguably more tech savvy than their predecessors. Decide who you want to target and what the best way to reach them is.
Once you’ve settled on your target audience, it’s time to create custom-tailored content specifically for and about them. If you’re not sure where to begin, then your best course of action is to simply ask them directly. Create fun and interactive surveys that give people incentives such as small prizes or sweepstakes entries to provide the information you need.
Create Targeted Content
The data you collect during the target audience identification process is vital to helping you create appropriate and effective targeted content. Targeted content is content that speaks directly to the sensibilities and preferences of your audience. Strategically placed and scheduled content ensures that your brand messaging is seen by the right people at precisely the right time.
Understand that you might not always stick the landing, that this type of marketing is the equivalent of a litmus test of trial and error. You may even lose a few audience members in the process. But when you do get it right, the people you reach out to will definitely appreciate your efforts and most likely reward you for it.
The great thing about digital signage marketing is that you can change your brand messaging on a whim and create personalized interactive communications for each individual person you hope to onboard. Using what you know about each target audience member, you can also schedule communications based on their specific preferences.
Create and Promote Engaging Interactive Content
Gamifying content is one of the most effective methods of getting people’s attention. Essentially, what this means is that you have the ability to turn your audience interactions into fun and collaborative games that promote customer participation. Throw in a few desirable incentives such as product and service discounts or grand prizes, and you have the recipe to a successful audience interaction.
Aside from being fun and attention-grabbing, interactive content needs to be engaging. It needs to be informative. It needs to actually mean something to your audience members. Making them care about and connect to the content itself is the key to keeping them interested. All of this essentially reverts back to the identification process because it’s all tied together.
Be Totally Transparent with Your Brand Messaging
Customers, audience members, and even employees ultimately appreciate brand transparency. Let them know exactly what’s going on with your organization, where you see yourself down the line in the future, and how your audience members fit into that vision.
Whether you have plans for geographical expansion or launching new products and applications, you should always keep your audience members and employees in the loop. People tend to distrust companies that refuse to divulge any information about their future plans or the inner workings of their organizations. Obviously, it’s ill-advised to give away all of your trade secrets, however.
Instead, the idea here is to be totally transparent with your audience members and employees to show just how much you value their loyalty. Including them in your future plans and vision for your organization demonstrates that you respect their opinions and intelligence. We’re not suggesting that you pull the green curtain back all the way; just enough to give people an idea of what they can expect from your business and how they can support it to the best of their ability.
For instance, if you’re planning on expanding and opening new locations in different regions, then it only makes sense to announce your arrival in those areas. Digital signage is a great tool to keep current and future target audiences informed about your business plans without necessarily having to divulge all of the details.
Always Include CTAs
Calls to action (CTAs) should be included in all of your content. They let people know how to contact you directly or place an order for your products. You can either include your contact information in your CTAs or you can link to a contact form on your website where people can make their inquiries. Rather than having to search through your website for that information, it’s better to provide it outright for the sake of convenience.
Use High Quality Digital Signage Technology
Nauticomp Inc. is a leading designer and manufacturer of world-class digital signage technology, applications, and displays in North America. We can custom-tailor any of our digital displays according to the requirements of your business and include high-end features that present your marketing in an effective and convenient manner for public consumption. Whether you’re in the service, gaming, medical, or military industries, we’re confident that our custom-designed digital signage can help you achieve your business goals. Contact us to learn more or to place an order.