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The world is a vastly different place than it was a mere 20 to 30 years ago. Since then, amazing technological and scientific advancements have been made to help reduce human waste and carbon dioxide emissions. Still, we have a very long way to go when it comes to reversing the damaging effects of human-influenced climate change. One step that environmentally-conscious businesses can take is to do away with static advertisements and install digital signage instead.

Putting aside the initially high upfront costs of switching to digital signage solutions, it’s important to think of this maneuver as a pivotal investment in the future of your business. What type of message do you want to send to your customers?

If you’re committed to preserving the environment, it’s not enough to simply talk the talk. You also have to walk the walk. Show your customers that you’re willing to put your money where your mouth is to make tangible and sustainable changes to your business practices. These changes can have a meaningful and positive impact on the environment and influence other businesses to do the same.

If that doesn’t entirely motivate of convince you to take action by revolutionizing your business’s marketing strategy in real time, then these statistics should:

• Deforestation negatively impacts approximately 18 million acres of forest worldwide every year.
• Approximately 40% of the wood that’s cut down is used to produce paper products, which averages out to about 400 million tons of paper worldwide annually.

Digital signage is just a small, but key component in helping to reduce these numbers drastically. But aside from helping to save the environment and decrease your business’s carbon footprint, there are other benefits to using digital signage as your primary marketing strategy.

What Are the Business Advantages of Using Digital Signage?

Digital signage can help you cut down on ad spend. In fact, you can actually increase your revenue by creating engaging, dynamic digital content that’s easily digestible for the average consumer. Ads can be interactive or non-interactive, but they’re never stagnant.

Another cost-cutting factor is that you never have to hire someone to change out the ads. Static ads often require seasonal replacement or need to be changed whenever you have a new promotion, which is frequent in the retail industry. Digital signage eliminates the need to print new static signs every time you need to update your promotions. You have full control to make changes manually or schedule new ads to appear as needed.

Lastly, digital signage is more engaging than boring old static paper signs. Their attention-grabbing capabilities can help increase sales through impulse buys. Customers will feel more compelled to respond positively to digital advertisements because they’re harder to ignore and more awe-inspiring than commonplace digital signs.

Why Digital Signage Is a More Sustainable Solution Than Static Ads

Static signs can quickly become outdated if they’re not changed every couple of weeks. Seasonal changes aren’t the only time when static signs require replacement, either. Every couple of weeks, retailers and restaurants change their promotions or specials to stay ahead of the curve and offer their customers something new and exciting. Static signs just can’t keep up with these quick changes. Since many of them have sale and promotion dates on them, they usually can’t be reused and editing them takes far too much time, money, and effort.

More often than not, these old signs are either recycled, repurposed, or they end up in landfills. Even the efforts to recycle and repurpose them can be costly for a lot of businesses. It just makes more sense to invest in digital signage.

Nauticomp Inc. is one of the leading distributors and manufacturers of custom-designed digital display platforms for the retail and hospitality industry. We offer rugged digital signage designs that are ideal for a number of applications, weather conditions, and usages. Contact us today to learn more or to place an order.

Active audience engagement is a major driving force in the success of every modern-day organization. It used to be enough to simply get people to buy your products and services. Nowadays, effective and long-lasting audience engagement is the key to the success of your organization. The trick is to find the right ways to reach out to your target audience and then entice them to continue supporting your organization. Building a strong foundation for future success and mutually gratifying rapport is vital to ensuring that you can grow your business in any direction you see fit. 

What’s the best way to accomplish those goals? Digital signage, when used strategically, is an excellent tool to help you get your brand messaging out there and lay the foundation for strong customer relationships.

Here are a few ways in which you can use digital signage technology to grow your business through increased audience engagement.

Get to Know Your Target Audience

First and foremost, you need to identify your target audience. Which demographics would benefit the most from your organization’s services and products? How can you reach out to them in a way that appeals to them? Digital technology has infiltrated pretty much every aspect of our lives with people of all generations using it on a daily basis for various purposes. But the fact remains that Millennials and members of Gen Z are arguably more tech-savvy than their predecessors. Decide who you want to target and what the best way to reach them is.

Once you’ve settled on your target audience, it’s time to create custom-tailored content specifically for and about them. If you’re not sure where to begin, then your best course of action is to simply ask them directly. Create fun and interactive surveys that give people incentives such as small prizes or sweepstakes entries to provide the information you need. 

Create Targeted Content

The data you collect during the target audience identification process is vital to helping you create appropriate and effective targeted content. Targeted content is content that speaks directly to the sensibilities and preferences of your audience. Strategically placed and scheduled content ensures that your brand messaging is seen by the right people at precisely the right time. 

Understand that you might not always stick the landing, that this type of marketing is the equivalent of a litmus test of trial and error. You may even lose a few audience members in the process. But when you do get it right, the people you reach out to will definitely appreciate your efforts and most likely reward you for it. 

The great thing about digital signage marketing is that you can change your brand messaging on a whim and create personalized interactive communications for each individual person you hope to onboard. Using what you know about each target audience member, you can also schedule communications based on their specific preferences. 

Create and Promote Engaging Interactive Content

Gamifying content is one of the most effective methods of getting people’s attention. Essentially, what this means is that you have the ability to turn your audience interactions into fun and collaborative games that promote customer participation. Throw in a few desirable incentives such as product and service discounts or grand prizes, and you have the recipe to a successful audience interaction. 

Aside from being fun and attention-grabbing, interactive content needs to be engaging. It needs to be informative. It needs to actually mean something to your audience members. Making them care about and connect to the content itself is the key to keeping them interested. All of this essentially reverts back to the identification process because it’s all tied together. 

Be Totally Transparent with Your Brand Messaging

Customers, audience members, and even employees ultimately appreciate brand transparency. Let them know exactly what’s going on with your organization, where you see yourself down the line in the future, and how your audience members fit into that vision.

Whether you have plans for geographical expansion or launching new products and applications, you should always keep your audience members and employees in the loop. People tend to distrust companies that refuse to divulge any information about their future plans or the inner workings of their organizations. Obviously, it’s ill-advised to give away all of your trade secrets, however.

Instead, the idea here is to be totally transparent with your audience members and employees to show just how much you value their loyalty. Including them in your future plans and vision for your organization demonstrates that you respect their opinions and intelligence. We’re not suggesting that you pull the green curtain back all the way; just enough to give people an idea of what they can expect from your business and how they can support it to the best of their ability.

For instance, if you’re planning on expanding and opening new locations in different regions, then it only makes sense to announce your arrival in those areas. Digital signage is a great tool to keep current and future target audiences informed about your business plans without necessarily having to divulge all of the details. 

Always Include CTAs

Calls to action (CTAs) should be included in all of your content. They let people know how to contact you directly or place an order for your products. You can either include your contact information in your CTAs or you can link to a contact form on your website where people can make their inquiries. Rather than having to search through your website for that information, it’s better to provide it outright for the sake of convenience. 

Use High Quality Digital Signage Technology

Nauticomp Inc. is a leading designer and manufacturer of world-class digital signage technology, applications, and displays in North America. We can custom-tailor any of our digital displays according to the requirements of your business and include high-end features that present your marketing in an effective and convenient manner for public consumption. Whether you’re in the service, gaming, medical, or military industries, we’re confident that our custom-designed digital signage can help you achieve your business goals. Contact us to learn more or to place an order. 

Retailers and other types of businesses are slowly beginning to reopen their doors following five long months of being under strict lockdown. Navigating the post-quarantine new normal, however, is proving to be very tough for a lot of businesses, even with detailed government health and safety guidelines in place. Asking customers and employees to don the proper PPE while in a place of business is one thing; whether or not individuals actually follow through on those practices, though, is a whole other ballgame. One way to ensure the overall health and safety of your employees and customers alike is to strategically install digital signage throughout your store.

Here are a few key benefits of integrating digital signage into your business setup during the wake of a post-quarantine world.

Analyze Customer Behaviour in Your Store

Physical and social distancing—or lack thereof—is a major concern during the post-quarantine timeline—and rightfully so! It’s up to business owners to ensure that all of the health and safety guidelines are being properly followed in the workplace. That includes wearing masks and staying at least six feet apart from others. State-of-the-art digital signage is a tool that can be used to create custom content that reminds customers and employees of the rules when they’re being broken or ignored and alerts you to intervene as needed.

Keep Customers and Employees Informed

The rules of social distancing and PPE seem to be changing rapidly from one minute to the next. For many customers who have been out of touch with the latest updates, it can be difficult to keep up with all of the new information being released. It can also be impossible to decipher misleading information from facts. Part of your role as a retailer is to constantly remind customers of the most current guidelines and expectations when they’re out in public—or, at the very least, when they’re in your store. Digital signage displays can easily be updated with the latest guidelines and COVID-19 information to keep your employees and customers informed.

Announcements about New Product Launches and Services

Even in the wake of a global pandemic, businesses still need to keep in contact with their customers to announce new products and services. The pandemic has forced a lot of businesses to reformulate their original physical and conceptual setups. Using digital signage to inform your customers of all the latest updates your business is making and protocols you’re following is important to build and maintain brand awareness. In some cases, it’s just a matter of letting customers know that you’re still open and that you’re taking special precautions to keep them safe.

Touchless Experience and Social Distancing Guidelines

In the beginning of the pandemic, the few essential businesses that remained open were forced to offer customers a variety of touchless shopping and payment options to adhere to social distancing guidelines. An increasing number of people engaged in online shopping and will continue to do so even after stores have started reopening. Self-checkout kiosks and tap payment options are a great way to maintain social distancing guidelines and encourage customers to resume doing their shopping in person.

Nauticomp Inc. is a leading designer, manufacturer, and distributor of high-end customized digital displays that are ideal for a variety of applications in numerous industries including retail. For over 20 years, we’ve been supplying top retailers and small businesses with innovative touchscreen digital displays that carry all of the features they’re looking for. To learn more or to place an order, contact us!

The COVID-19 pandemic has forced businesses of all sizes to reformulate their current business models and how they interact with customers. Digital signage has always been a useful tool at the forefront of communicating with customers and conveying key brand messaging from a distance. But it’s never been more of a necessary marketing tool than it is now. As business navigate the process of safely and lawfully reopening their doors, they’re going to rely on digital signage more than ever before to keep their customers informed and ensure their safety and comfort.

Here are some important features of digital signage that can help your business get through these tough times.

Display Product Availability Information

Customers are still practicing great caution as they slowly get used to going out to retail stores and other common public places. That means each visit to your store or business is very calculated as people, for the most part, are only shopping for essential items. Digital signage displays can help keep customers informed about product and service availability in real time without forcing them to go into your store for no reason.

Special Offers or Announcements

Does your store have any special offers, upcoming events, or sales going on? Using digital signage is a great way to communicate that to your customers. You can strategically place the signs right outside your store or on the side of the road outside of your parking lot to quickly grab their attention. Making changes on a digital signage platform is a lot easier than if you were using static signs. You can either schedule the changes for a later date or make them manually using the digital signage software.

Reassure Your Customers

Right now, a lot of customers are still understandably uneasy about casually going out in public to do their errands. Strategically placed digital signage allows you to inform and reassure your customers that you’re taking all of the necessary and recommended steps to keep them safe in your store. You can also use digital signage to inform customers of any specific rules or guidelines they need to follow at your place of work.

Offer Wayfinding Solutions

Larger stores that have a plethora of departments that customers can get lost in can benefit greatly from the innovative wayfinding solutions offered by digital signage displays. Many businesses are currently finding themselves in the precarious predicament of having to rearrange their stores to widen aisles, add COVID-19 guideline decals, and make certain popular products more easily accessible. State-of-the-art digital signage can make it easier for customers to locate the departments, services, and items that they need.

Nauticomp Inc. proudly offers innovative and distinguished digital display solutions for businesses of all sizes that are trying to get through this pandemic. Our custom designs come with a wide variety of features including dust and waterproof capabilities, infrared lighting, a spectrum of brightness options, touchscreen capabilities, and so much more. Contact us today to learn more or to place an order.