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5 Effective Digital Signage Uses for the Parking Industry

Posted on: March 27, 2019

Indoor underground parking garages and above-ground parking lots provide ample untapped opportunities for digital signage advertisements and other important features that customers will undoubtedly find useful. Yet, for some reason many brands have failed or neglected to take advantage of this potentially lucrative business and brand awareness growth opportunity. Parking lots and underground garages are the first point of contact that customers have with a shopping or retail environment.

While they may be scrambling to try to find a parking spot, commercial monitors that display specific types of information such as directions to additional parking spaces could be very helpful to them.

Wayfinding Technology

One of the biggest complaints people generally have about underground parking lots other than the fact that they’re dark and dank is their lack of directional signage. Whether you’re in a condo building or shopping center, sometimes it can be hard to find your way around, especially when you’re in a hurry to find an available parking space. Commercial LED displays are a great solution to this problem. Not only can they direct you to an area with available parking, but they can also help you find the nearest street exits and building entrances so you’re not left wandering around helplessly.

Security Alerts

The majority of car thefts tend to happen inside large parking areas such as those found at shopping centers, subway stations, and even paid parking lots. Since these areas tend to attract a lot of tourists, their vehicles are typically easy targets for car thieves. Installing industrial displays that are equipped with surveillance cameras and security alerts is an easy and cost-effective solution to deter thieves in your commercial parking lot.

Essential Parking Information

Major shopping centers like Yorkdale in Toronto or the famous West Edmonton Mall in Edmonton, Alberta tend to fill up quickly on weekends to the extent that it’s almost impossible to find a parking space. There’s nothing worse than spending 30 to 40 minutes just driving aimlessly around a mall parking lot trying to find a parking space. Digital displays have changed all of that. Modern malls have installed digital signs at every entry point that alert customers which sections of the parking lot are full and which sections have available parking. On top of that, these signs also have the capacity to display exactly how many empty spaces are currently available.

Displaying Speed Limits

When you’re driving around a busy parking lot, sometimes it can be very easy to miss those static speed limit signs. Mall parking lots are usually crawling with pedestrians including small children and you have to be extremely attentive to that. Plus, you’re looking for a parking space and don’t want to miss one by accident. Displaying speed limits on digital signage throughout the parking lot makes it easier for motorists to notice and adhere to them safely.

Opportunities for Promotions and Advertisements

As mentioned, parking lots offer a lot of often missed opportunities for advertisers to get their brand messaging and promotions out there. From pillars to bare walls and even digital displays hanging from the ceiling, there are plenty of prime advertising spaces inside commercial parking lots.

Custom commercial LED displays and monitors from Nauticomp Inc. can help you deliver your key brand messaging to a broader audience than you ever imagined. To learn all about our products or to place an order, please contact us!

How Digital Signage Can Be Useful for Commercial Business Enhancement

Posted on: March 7, 2019

The digital signage industry is taking the marketing and advertising world by storm—and for good reason! Incorporating digital displays into your marketing strategy will give you the competitive edge you need to go up against e-commerce companies. Digital displays are captivating, engaging, and most of all, highly effective. Proven to improve the quality of customer interactions and level of engagement, these technological marketing wonders pretty much pay for themselves.

When it comes to creating dynamic and interesting content that’s also incredibly easy to update and maintain, commercial LED displays are the ideal solution for major shopping centers, plazas, and even individual storefronts.

Keep reading to learn more.

7 Ways Digital Signage Can Change the Way You Do Business

 

1. Filling Prime Advertising Space

Pretty much any commercial space can be used to advertise for your business. Whether you’re promoting a new product, service, or special offer, empty spaces are the perfect place to advertise whatever you’re offering! Billboards, parking lot posts, large walls on your storefront, the inside of bathroom stalls, and other empty spaces where customers are likely to come upon your advertisements are all great examples of how you can showcase your marketing prowess.
If you’re wondering how you can keep track of all of these amazing advertising spaces, that’s exactly where digital displays come in. You no longer have to manually change out static advertisements one by one.

2. Easy and Convenient Content Management

This brings us to our next point: digital marketing is extremely manageable and convenient. Static signage is expensive, it can easily be damaged or vandalized, and it can quickly become outdated. In this day and age, advertising moves faster than ever as new information about products, technology, and services is constantly being released. Potential customers are constantly being bombarded with all of this information and for that reason, it’s in your best interest to keep your company far ahead of the curve. To stand out and be heard above all of that static noise, you need to create unique and up-to-the-minute content that your target audience can relate to and effortlessly access. Installing digital displays throughout shopping centers, storefronts, and on billboards over busy roadways gives you the upper hand you need to reach a much broader scope of prospective customers and increase your brand awareness.

3. Enhancing Overall Customer Experience

Impress your existing customers and work on attracting new ones by actively enhancing their experience while shopping in your establishment. Retail, restaurant, and all kinds of entertainment-related businesses can benefit from incorporating more digital signage in their marketing strategies. Most people these days are visual learners. This is evident from the fact that a lot of people are constantly on their phones.

So how can you get people to look up from their personal mobile devices long enough to notice and learn about your brand? By speaking directly to their digital sensibilities. Create unique content that grabs and keeps their attention. Stimulate your customers’ senses with bright colours, moving images, and videos that explain what you’re offering to them. Additionally, implementing interactive displays that provide the exact information customers are looking for is a sure-fire way to grab their attention.

4. Displaying New Information in Real-Time

Keeping up with the latest industry-related trends has never been easier than it is with the use of commercial monitors. As mentioned, you can manually change advertisements whenever new promotions and information become available. The best part is that you don’t have to hire someone to come in and replace static paper signs for you. Displaying information in real-time is a great way to show your customers that you’re down with the times and know how to appeal to their specific interests.

5. Digital Wayfinding Capabilities

Until about 10 to 15 years ago, mall patrons were forced to use static maps to try to find their favourite stores inside large and sometimes intimidating shopping centers. Sifting through a long list of stores can be quite time consuming and even aggravating for some patrons.

Digital touchscreen mall maps are not only easier and much more convenient to use, but they can also save people a great deal of time. All you have to do is type in the name of the store you’re looking for, and the screen will display a digital map with exact directions on how to get there. Wayfinding capabilities also drive more customers to individual stores within shopping centers by getting them faster.

Without this option, shoppers are left wholly to their own devices when it comes to finding certain stores. Rather than having that laser focused determination of finding the store they were originally looking for, they might get sidetracked and wander into other stores, completely forgetting about the reason they came to the mall in the first place.

6. Schedule New Content Displays in Advance

One of the most enticing aspects of utilizing digital displays as a core component of your face-to-face marketing strategy is that you can conveniently schedule content well ahead of time. Creating a content schedule is a great idea because it guarantees that the content is released on a consistent basis and you’ll never miss out on new advertising opportunities. This is a balanced form of customer outreach that ascertains connecting with numerous markets on a regular basis.

The best part is that you won’t always be stuck working behind a computer screen trying to design new advertisements within a short period of time. Take the hassle out of creating and releasing new content by working in advance.

7. Generating Additional Revenue for Businesses

Regardless of the type of industry you work in, one of your key goals should be to make a strong impression on your customers. And the best way to accomplish this goal is to create dynamic interactive content that’s memorable. Advertising goes so much further than simply delivering key brand messaging; one of its most important components is to make sure that message is memorable and important enough to your customers that they’re willing to share it with their friends and family. Word of mouth is and will always be the best form of advertising because it usually comes from a trusted source. What better way to ensure that customers are telling everyone they know about your brand than by giving them the ultimate customer experience?

For years, Nauticomp Inc. has been one of the leading worldwide designers and manufacturers of commercial LED displays and monitors for a wide range of industries. From retail environments to restaurants, military and marines operations, our customizable digital displays can withstand all kinds of working conditions. Contact us today to discuss your options or to learn more about our products.

Industrial LCD Monitors: How to Choose the Best Ones for Your Professional or Personal Applications

Posted on: February 28, 2019

As you’re probably already aware, commercial monitors and industrial LCD displays come in all shapes and sizes with a number of different resolutions that are designed to meet specific applications and demands. For the untrained consumer, learning the differences between these features and configurations is a daunting task. At the end of the day, you need to consider what you’re using the monitors for as well as the type of environment in which they’re going to be used the most.

Generally, there are four categories of industrial LCD monitors that are most commonly used in the tech industry. Keep reading to learn about what they all have to offer.

What Is an LCD Panel?

LCD stands for liquid crystal display. This technology is most commonly used in small industrial or commercial devices like tablets, computers, or POS systems. One of the main advantages of using LCD monitors for industrial applications is that they use very little power which can help you save a ton of money on your business’s energy consumption and keep your carbon footprint to a minimum.

Different Types of LCD Panels

The different types of LCD panels on the market that are perfect for industrial applications include:

Twisted Nematic (TN)

Not only is TN the most common type of LCD technology on the market, it’s also been around the longest. Professional gamers tend to choose TN largely because of its ultra-fast response times, reduced lagging, high brightness levels, and low power consumption. TN models are also very easy and cheap to manufacture, which makes them all-the-more affordable.

In-Plane Switching (IPS) Panel Technology

IPS has come a very long way since its early days. It used to be one of the most expensive types of LCD monitors on the market. Improved colour contrast ratios, loading time, reduced lagging, and more affordable prices have made this the technology of choice for a lot of industrial applications. Aside from all of these features, IPS also boasts superior viewing angles, which makes it the appropriate choice for industries that rely on proper aspect ratios.

Vertical Alignment (VAP) Panel

VA panels are an even greater improvement on the IPS configuration. They offer exceptional refresh rates as well as better contrast levels. The only downfall is that VA panels have inferior colour production, viewing angles, and a generally longer loading or lag time than their IPS counterparts.

Advanced Fringe Field Switching (AFFS) Panel

Also known as Fringe Field Switching (AFS), this technology is also very similar to IPS in the sense that it offers a high-quality colour contrast and brightness range along with better performance than many of the other models on this list.

At Nauticomp Inc., our custom designed and constructed high-end LCD displays are intended to meet your needs and specifications. Regardless of the type of industry you work in, we can provide the right LCD display to suit your needs. Contact us today to learn more about our products and how we can help you enhance your business operations.

6 Reasons to Invest in Commercial-Grade Screens for Your Business

Posted on: February 20, 2019

The average consumer probably doesn’t know the difference between consumer and commercial-grade screens because it’s not something have to think about when purchasing a TV for home use. Though consumer-grade products are far more affordable and, for the most part good quality, they simply don’t have the internal and external hardware to handle the same type of working pressure and elements that commercial-grade screens can.

That’s why it would be a mistake to go the slightly cheaper route when it comes to purchasing appropriate screens for your business. Here are six important reasons why commercial displays are a worthy investment for your business.

Product Warranties

Consumer-grade screens typically only come with a one-year product warranty and give customers the option of purchasing an additional extended warranty. Commercial-grade screens, on the other hand, come with a standard minimal three-year warranty that covers all hardware and software defects. This is important because commercial displays are designed to withstand far more wear and tear from regular daily usage than their consumer-grade counterparts.

Hours Upon Hours of Operation

Whether you own a small business or are the CEO of a multimillion-dollar corporation, the types of displays you choose for your business are of the utmost importance. Public places like airports, train stations, bus depots, fast food restaurants, and retail stores all rely on durable commercial displays and equipment. Oftentimes, these devices are expected to operate under extremely high impact situations for long hours. The transportation industry relies on high quality displays to keep their customers informed of departure times, arrival times, delays, and cancellations. This means that these devices are in operation 24 hours a day, seven days a week, and need to be able to keep up with that demand.

Initial Cost vs. Operational Cost

While it’s true that the upfront costs of installing commercial-grade displays is exponentially higher than that of consumer-grade products, the former is also expected to last much longer than the latter while withstanding all kinds of environmental and usage conditions. With that in mind, the low operational cost and minimal need for repairs or replacements makes installing commercial-grade screens more worthwhile.

Display Security Features

Commercial-grade devices have strong security features in place that make them virtually impenetrable even to the most experienced hackers. These security features also make it impossible for public interference to change any of the settings or data that’s displayed on the screen.

Purpose and Usage

Since these devices are specifically designed and constructed to be used in public spaces, it’s crucial that they’re built to be strong and durable. They should also be compatible with the latest technological software and hardware advancements as well as being future-proof to reduce the number of replacements and updates that need to be made.

Product Lifespan

Higher quality materials are used to construct commercial-grade screens, which inherently extends the lifespan of the product. Most of these screens are expected to endure endless usage, typically around 12-15 hour days or longer. For that reason, these products are built to meet those demands.

Trust the industry experts at Nauticomp Inc. to provide your business with a high-end, rugged, and reliable commercial-grade device that’ll last for many years to come. We design and manufacture LED and LCD touchscreen devices and screens that work across a wide range of industries. To learn more about our products or to place an order, please contact us.

Debunking Major Myths about LED Display Monitors

Posted on: February 11, 2019

LED (light emitting diode) display monitors are becoming a huge staple across many industries. With their multifaceted capabilities, it’s no wonder that more and more companies are choosing to use this innovative technology to enhance their marketing strategies. Countless companies have successfully and seamlessly incorporated LED displays in their daily operations to help boost productivity, achieve sales goals, and establish strong customer interactions.

Interfaces for these displays have never been easier to install and use. Yet, despite all of these indisputable benefits, there are still many myths surrounding LED displays that are masquerading as fact. For your convenience, we’ve taken the liberty of debunking a few of them.

Myth #1: Staring at LED Screens in the Dark Causes Eyestrain

This is not necessarily true. Research shows that the contrast between the brightness of a screen in conjunction with the lighting in a room doesn’t cause any serious or permanent damage to your eyes. In short, you might have to strain your eyes a little until they adjust to the lighting in the room and on the screen, but that doesn’t mean your vision will be damaged in any way. It just takes your eyes a little time to adjust to the colour, brightness, and contrast between a dark room and a bright screen, but this is perfectly normal.

Myth #2: Installation, Maintenance, and Content Management Are Expensive

The cost of installing, maintaining, and modifying content on LED display monitors depends largely on the size of the screen and the formatting of the content itself. Initial installation fees apply, as always. However, installing a state-of-the-art LED display that allows you to digitally upload, edit, and change content will ultimately save you a lot of money when it comes to advertising.

And the overall return on investment, increased customer impressions, and low maintenance costs are well worth it. Rather than hiring a company to send someone to manually change out static signs every couple of weeks, you can now create new ads and schedule their releases through an easy-to-use digital interface.

Myth #3: Digital LED Displays Have Limited Uses

Actually, the opposite couldn’t be truer in this case. As technology continues to quickly advance, more and more industries are adopting digital signage and display technology as an essential component of their marketing strategies. Retailers, schools, religious institutions, government buildings, the Marines Corps, and military operations have all switched to using this excellent technology.

Myth #4: Digital Displays Have Slow Response Times

As mentioned, improvements are always being made in the digital signage industry, particularly when it comes to LED monitors. That includes speeding up response times to reduce lagging and allow users to complete their tasks as quickly and efficiently as possible. Increased touch response accuracy also makes for fewer data entry errors, which is a huge asset to your business.

Nauticomp Inc. is one of the leading manufacturers of custom digital LED displays in Canada and the United States. We’ve constructed customized designs for numerous companies across all industries. Our products are durable, waterproof, dustproof, and sunlight readable to withstand all kinds of weather and working conditions. To learn more about how we can help enhance your business operations and boost your marketing platforms, contact us today!

5 Important Features of Digital Menu Boards

Posted on: January 30, 2019

Over the past few years, digital menu boards have become a staple in most restaurant and retail environments. Ever-changing advertisements, promotional content, and interactive technology with simple interfaces can help keep customers engaged in your business. Aside from the advantage of keeping customers happy, digital menus can also make it easier for you to maintain greater control over your ad revenue. With that in mind, here are five essential advantages of installing digital menu boards for your business.

Digital Displays Have Built-In Scheduling Systems

Built-in scheduling systems allow you to automatically release certain advertisements or menu items based on the specific time of day. For instance, if you run a fast-food restaurant or diner, you can easily change out the menu items from breakfast to lunch or dinner without having to manually change the signage. This saves you a great deal of time and money in the long run because everything is digitally scheduled.

Time and Cost-Efficient Technology

Another important aspect of digital signage in the restaurant industry is that it can help reduce your overhead costs significantly. You won’t have to worry about changing out outdated static signage and risk damaging it during transport or in storage facilities. Another important benefit to digital signage in the restaurant industry is that it can be cost-effective because there’s very little risk involved.

Create Customized Content for Special Occasions

As a growing business, your content is constantly evolving to suit the needs of your business and customers. It should also be changing to reflect the specific time of year. Digital menu boards give you the ability to manage your customized content and make adjustments as needed. You can make modifications and add unique filters to make your promotions stand out more.

User-Friendly Interfaces

Digital technology for businesses should be as user-friendly as possible. The last thing you want is to have to spend extra time learning how to use complicated interfaces that are time-consuming or require you to spend more money on IT support. Most modern menu boards are fairly easy to use and only take a short amount of time to learn to use. Even your least technologically savvy employees will be able to quickly pick them up. Many of these devices even come with in-depth training manuals and videos to make the transition easier.

An Assortment of Stimulating Playback Options

Effective customer engagement depends largely on creating enticing, stimulating, and memorable content. Content should be high quality, easy to read, and just audible enough so that customers can hear the messages being delivered to them without being too overwhelming. Digital displays give you the option of changing your playback options based on what you think is the most appropriate for and engaging for your customers.

Nauticomp Inc. is one of the leading experts in designing and manufacturing digital technology that’s specifically designed to engage more customers on an industrywide basis. Retail, restaurant, gaming, Marine Corps, and military operations have all benefited from our high-end products. Contact us today to learn more!

Benefits of Digital Signage Displays for Hospitals

Posted on: January 2, 2019

Hospitals are confusing enough without patients and visitors constantly having to stop medical personnel in their tracks to ask for directions and other types of non-medical information. Digital signage displays offer an informative, convenient, and environmentally-friendly solution to this problem. Information is automatically updated as it becomes available, patient and visitor stress levels are significantly reduced, and they also provide wayfinding directions that make it easier for people to navigate through the hospital or medical facility that they’re in.

How Digital Displays for Hospitals Can Help Improve Operations

Digital displays can help alleviate some of the pressures of working in high anxiety and often fast-paced environments like hospitals. Here’s how:

Wayfinding Technology Makes Navigation a Lot Easier

Much like those digital maps you find in modern shopping malls, digital wayfinding technology is also now slowly securing its place in the medical industry. These digital displays help people find their way around the hospital without having to interrupt important medical staff who may be on their way to perform life-saving procedures or treatments. Interruptions cost medical facilities thousands of dollars every year because they often distract medical staff from much more important tasks at hand.

Keeping Patients and Visitors Occupied

Whether you’re the patient or a visitor, there’s nothing more nerve-wracking than waiting for important test results or biding your time as you wait to commence certain surgical procedures and treatments. Regardless of who they are, people in hospitals need something to keep their minds occupied and help them pass the time more quickly. Installing state-of-the-art digital displays throughout hospitals and medical complexes can help keep people distracted from the very reason that they’re in the hospital in the first place. They’re also excellent educational tools to help keep patients and their loved ones informed about the types of medical treatments and advancements that are being made available for whatever ailment they’re facing. It’s important to keep patients fully informed of their medical conditions and the types of treatments they can expect to receive as well as the efficacy of those treatments. This information can help keep their minds at ease throughout their hospital stay.

Minimizing Waiting Room Anxiety

Nothing has the tendency to induce anxiety more than waiting for an indeterminate amount of time in a hospital waiting room. Whether you’re waiting to hear about test results or you’re waiting for your loved one to recover from a major surgical procedure, oftentimes, waiting is the hardest part. Digital signage displays usually offer a much-needed distraction to keep people from being buried under mountains of distress.

Placing digital displays in waiting rooms is an ingenious idea because it keeps people’s minds occupied while they’re in the hospital and it can even make the time seem like it’s passing much faster. Upon checking in, patients will be given estimated wait times based on the severity of their conditions or injuries. That way, they have an idea of how urgent their issue is and how long they can expect to wait for someone to call upon them.

Real-Time Communication between Visitors and Hospital Staff

In times of emergency, it’s important for hospital staff to be able to communicate effectively with their peers and the visitors in the hospital. Digital signage displays typically come equipped with advanced public address systems that allow medical staff to convey important messages throughout the entire medical facility. They can also use speakers to deliver messages to individual patients in their rooms without having to travel from one end of the hospital to the other if it’s not feasible at any given time. This way, medical staff can still deliver important medical and treatment updates, public safety announcements, important workplace safety and wellness tips, and so much more.

Digital Information Whiteboards

Static bulletin boards are quickly becoming a thing of the past. While they’ve certainly served their time well, it’s time for medical facilities to move on to bigger, better, and more environmentally friendly innovations such as digital signage and whiteboards. One of the greatest things about this relatively new technology is that it allows for important updates to be made and delivered simultaneously in real-time. There’s no need to wait for a technician to come in and manually remove one paperbound sign for another. Information can automatically be updated and displayed to the general public, hospital staff, visitors, and patients alike all in real-time. The best part is that it’s completely environmentally friendly and can be easily maintained.

Digital Emergency Alert Systems

Most modern digital displays can also be automatically connected to mobile devices through cloud and Wi-Fi services. This makes it faster and easier for emergency alert systems to reach everyone within the close proximity to the hospital and inform them of impending urgent situations, security breaches, and potential safety threats. Patients and visitors will also be informed of the nearest fire exits, applicable emergency protocols, and other important safety instructions in the event of a crisis. They can keep up with all of this information through the digital signage displays located throughout the medical facility as well as updates on their mobile devices as the situation unfolds.

Greater Promotional Revenue for Hospitals

Healthcare professionals are always talking about how medical facilities lack sufficient funding and equipment to administer important treatments and provide exceptional care for their patients. Digital displays offer a seminal solution to this problem in the form of greater promotional revenue. Administrators can use digital monitors and displays set up throughout their medical facilities to promote relevant treatments, products, and procedures to their visitors, staff, and patients. The revenue hospitals receive from these promotions can help fund a great deal of their functions and improve operations.

Nauticomp Inc. is one of the top-tier manufacturers and distributors of high-quality digital signage displays in North America and around the globe. Our state-of-the-art customizable displays come with a wide range of features that are perfect for the medical industry including sunlight readability, optical bonded glass, and infrared dim lighting. To learn more about our products, please feel free to contact us today!

A Technological Wonder: Nauticomp Inc.’s Genesis Series Display

Posted on: December 19, 2018

signature-ii-seriesAs far as reliable, cost-effective, and efficient marine display technology goes, Nauticomp Inc. is one of the biggest industry leading designers, manufacturers, and distributors. Our worldwide recognition for being one of the most prominent marine display companies is well warranted and the proof is self-evident with our state-of-the-art Genesis Series Displays. These rugged marine and military-grade monitors are built to withstand all kinds of weather conditions, sunlight, and temperatures. With a wide range of applications that are designed to meet the highest marine and military standards, our products are guaranteed to last for years to come. Customized applications and durable chasses that surround the largest military and marine-grade screens are just some of the features that make our products stand out from the competition.

Distinctive Features of the Genesis Series Displays

In addition to their incomparable ability to endure the harshest possible working and weather conditions, not to mention managing a wide range of applications and sensitive data retention, these displays are also equipped with a number of important features. The application of these features facilitates timely and accurate marine and military operations.

Sunlight Readable Displays

When your crew is deployed in regions with unpredictable weather conditions, sunlight readability is an essential display feature. Our screens are custom-designed with TFT LCD transflective backlighting that uses energy from the sun to enhance onscreen visibility even on extremely overcast days and for nighttime functionality.

Dust and Waterproof Capabilities

Unpredictable operational conditions call for advanced preparation. Implementing dust and waterproof displays in your military and marine operations ensures that your digital devices will last longer and function better even in the most inclement weather conditions. Elements such as dirt and precipitation are no match for our marine and military display technology.

Durable Bonded Glass

Modern displays include bonded glass because it helps enhance the clarity and readability of the screen so that your data input and retention capabilities remain completely unobstructed. Bonded glass also provides a much-needed additional layer of protection against physical damages such as cracking and dirt penetrating the surface of the screen.

Multiple Input Options

The Genesis Series Displays come with multiple input options to offer greater compatibility with a wide range of applications and USB configurations. That way, you never have to worry about whether or not the system is compatible with your technology. Input options include DVI and VGA.

Extended Temperature Endurance

Working in different weather conditions also means that your digital touchscreen display needs to be able to endure a variety of temperatures. Sudden drops or hikes in temperature can cause inadequate systems to fail or malfunction; but the Genesis Series Displays are all capable of maintaining safe internal temperatures to ensure optimal functionality at all times and prevent freezing or overheating.

Deep Dimming

Deep dimming helps minimize the energy consumption of your displays throughout the course of your military or marine mission, which preserves and extends the battery life on a single charge.

Nauticomp Inc. is one of the world’s leading manufacturers of high-tech marine and military-grade displays. We also supply our technologically advanced monitors to companies across a wide range of industries including retail, gaming, and medical businesses. To learn more about our company or place a custom order, please contact us.

Digital Signage Trends for Retail Establishments in 2019

Posted on: December 3, 2018

The competition between traditional brick-and-mortar retail establishments and their more modern and convenient e-commerce counterparts has become intensely fierce over the past few years. Physical retail stores have had to amp up their marketing strategies to continue attracting and maintaining loyal customers and keep up with the online world. Incorporating intelligent digital technology in retail marketing and sales tactics is the catalyst to increasing foot traffic and building solid brand loyalty.

Keep reading to learn how evolving digital signage trends can help boost your retail store’s bottom line and give you the right competitive edge you need to succeed.

How to Use Technological Advancements to Your Advantage

Digital marketing campaigns are extremely popular right now and it doesn’t look like this trend is going to dissipate any time soon. In fact, the more advanced technology becomes, the greater the likelihood is that it’ll be a permanent fixture of the modern advertising industry. For that reason, traditional retail environments need to be able to keep up with the demand for digital signage. Not only is digital signage a more efficient form of advertising than traditional means, but it also empowers employees to have more information than ever before at their fingertips and drive an increased amount of sales.

With that said, here are several ways in which digital displays can be used to boost your brand awareness, increase foot traffic, and drive sales.

Mobile Applications

Hardly anyone can be seen without a mobile device semi-permanently affixed to the palm of their hand these days. Business savvy retailers are already taking advantage of this observation by launching mobile apps for their companies, offering exclusive discounts and promotions via e-mail, and encouraging customers to go online and rate their shopping experience. All of these marketing tactics are an excellent way to help you build strong brand awareness and maintain relevance. At the same time, mobile apps empower employees by giving them the tools they need to better serve your customers and guarantee a positive in-store experience. If a customer asks a question to which an employee doesn’t know the answer, then they can simply use the mobile app to find the right answer quickly and accurately without keeping the customer waiting.

Create a Personalized Shopping Experience with Artificial Intelligence

Retail stores have been collecting vital artificial intelligence about customers for years. This data is used to help retailers cater to their customers’ every need and create a more personalized and enjoyable shopping experience for each person that walks through their doors. It includes asking for contact information at checkout and signing customers up for special loyalty programs. The idea is to reward customers who frequently shop at your store and encourage them to continue doing so while also gaining the attention and respect of relatively new or first-time shoppers. Giving your customers an incentive to continue supporting your brand is a great way to capture and keep their loyalty. Of course, not every customer is comfortable with providing their personal information and retailers need to respect that as well by giving customers the choice to opt out of loyalty programs either from the very beginning or at a later time if they decide they don’t want to partake.

The Virtues of Having a Virtual Assistant

With the holiday season fast approaching, you may find that your store is busier than ever and it’s becoming increasingly challenging to serve each and every customer by giving them your undivided attention. If you feel like your staff is spreading themselves way too thin in trying to meet the demands of your growing customer base, then installing a virtual assistant display in your store might be helpful. Virtual assistants can maximize your customers’ shopping experiences by providing quick and easy answers to simple questions. For instance, if a customer is simply wondering whether or not you offer a certain product or service, or if they want to inquire about your return/exchange policy, they can simply ask the personal assistant for a quick answer. Virtual assistants are also beneficial to your employees who may be preoccupied with assisting other customers who require more attention than the ones with simple questions.

Create a Consumer-Driven Design

Have you ever noticed how more and more retail stores have strategically set up displays full of merchandise in front of their checkout counters or how certain products are conveniently placed within close proximity to one another on the shelves? That’s considered a consumer-driven design. Basically, what that means is that those products that you see at the last minute before purchasing your items are purposefully placed near the cashiers so that you’ll see them and feel the urge to make an impulse buy. Or when you see products that obviously complement one another placed on the same shelf space, it’s because retailers know that you’ll be more tempted to buy one with the other (think chips and dip in grocery stores). Consumer-driven designs increase the likelihood that people will spend more money in your store by subtly reminding them that if they’re purchasing that nice pair of khakis, they’ll need the turtleneck to go along with it.

Experiment with Different Marketing Tactics

Not every marketing tactic works in every single retail or business environment. That’s why a lot of companies are constantly changing their advertising techniques. It can take a long time for retailers to find their niche marketing technique that works well for them and speaks to the minds and pocketbooks of their customers. There’s no harm in experimenting with a few different marketing methods as long as you’re quick to realize when something isn’t working and vigilant about moving on to the next possibility. You should always approach new marketing strategies with an open mind and most importantly, listen to your customers because they’re your biggest asset.

Nauticomp Inc. is one of the largest internationally recognized designers and distributors of digital technology around the globe. We create customized digital displays that cater to a wide array of different industries including retail, gaming, government, marines, military, medical, and so much more. To learn more about our dynamic and state-of-the-art digital displays, please feel free to contact us.

Advanced Retail Display Technologies & Gadgets for Your Store

Posted on: November 26, 2018

In order to maintain a competitive edge with the disruptive e-commerce market and online distributors, brick-and-mortar stores have been forced to adapt their business models to include innovative display technologies that promote increased customer interaction and engagement. These displays are specifically designed to capture and hold the attention of prospective customers to actively encourage them to purchase items they might have otherwise ignored. The idea is to increase in-store sales by encouraging customers to make more impulse buys through the use of impressive and uniquely futuristic technology. Keep reading to learn all about the latest trends in retail digital technology and how they put a positive spin on your bottom line.

Transparent Displays

Transparent displays are largely used in retail environments to help customers get a better look at how a particular outfit looks on them from all angles. They simply stand in front of the mirror, rotate their body 360 degrees while standing directly in front of the transparent glass display, and the mirror will record their movement. The customer can then view a short video clip of themselves wearing the outfit from all angles. Transparent display technology has already been adapted into a number of high-end stores and they’re growing in popularity thanks to their touch-interactive applications.

Interactive Vending Machines or Outdoor Kiosks

Built with the intention of grabbing the attention of passersby, these unique interactive vending machines help make for a quick, convenient, and satisfying shopping experience. Imagine walking down a busy street in any major city in the world and being able to not only purchase stunning brand name clothing items from a digital vending machine but also having those items hand-delivered to you within the hour by a store associate. With interactive retail vending machines and outdoor kiosks, you can skip the dressing room and cashier lineups by instantly being able to select your favourite clothing items that are actually in the store—all without having to actually go inside! This technology allows physical retail stores to capitalize more on their customers’ impulse buys by delivering exceptional customer service and promoting more customer engagement.

Product Testing In-Store Interactive Digital Display Systems

In-store product testing is far from a new concept in the retail realm. However, the gadgets used to allow customers to try before they buy have certainly undergone a great deal of improvements. Enhanced digital display units are far more likely to catch the attention of your prospective customers than static models that simply sit on the shelf. In addition to hiring dynamic brand ambassadors and sales people to engage with passersby, you need an intriguing display that allows them to test out the product in a fun and unique way. Memorable digital displays have been proven to increase sales, brand awareness, and brand loyalty.

As one of the leading digital signage production companies throughout North America, Nauticomp Inc. has worked with numerous brands in the retail industry to help them enhance their in-store marketing techniques and increase their bottom line. We design and create high-end digital monitors and displays that are capable of withstanding all kinds of harsh working environments with a variety of customizable features. Contact us today to learn more about our products!