Year: 2019

How to Select the Best Digital Signage System and Software That Serves Your Business Needs

Posted on: July 22, 2019

Digital-Signage-SystemDigital signage systems have become an integral component in any successful marketing campaign. Although the quality, context, and type of content you choose to deploy are important, how you deliver your key brand messaging also makes a big difference. It doesn’t necessarily have to be overly flashy or expensive, but it does need to be attention-grabbing, relevant to your target audience, and creative. In order to make a big impact, you need to reach out to your target audience in ways that they wouldn’t necessarily expect, but will appreciate once you do. Remind them of why they need your product or service and how it can make their lives better.

The first step to creating an effective digital signage campaign that has a high return rate is to select a digital signage system and its accompanying software that meets the needs of your business.

How to Select the Right Digital Signage System for Your Ad Campaign

The digital signage system and software you choose to purchase and install for your business should comply with your industry standards. Following these tips will ensure that you choose the right ones for your needs.

Set Digital Signage Goals and Parameters

While shopping around for and researching digital signage systems, you need to ask yourself what you hope to get out of it. How far-reaching do you want your advertising campaign to be? Are you hoping to expand your business to untapped markets or are you planning on keeping it local but expanding your customer base within your area? Defining your business and advertising goals will make it a lot easier to understand and identify the features your digital signage system needs to have and how to accomplish your objectives.

Identify Must-Have Features That Are Related to Your Business

Once you’ve set realistic and attainable short- and long-term goals for your business, you can then figure out which digital signage features you need to help you achieve them. Digital signage software, also known as content management software (CMS) that works in compliance with your digital displays come in a variety of configurations. Features can include 4K support for excellent visual effects, full-screen displays, zoned displays, wired or wireless connectivity, content scheduling applications, reporting capabilities, analytics functionality, and so much more. The features you choose largely depend on the types of campaigns you’re planning on running. Are they social media-based? Or are you planning on incorporating physical ad campaigns in your marketing?

Consider Different Design Configurations

Different digital signage and software configurations are designed to facilitate different business and marketing objectives. Depending on what you hope to achieve with your digital advertising campaign, you can choose from a variety of design configurations to help you get there. The art of advertising for small businesses and growing brands depends a great deal on a series of trial and error, so it might take a few attempts for you to find your niche marketing method.

Figure out whether you need to take a more artistic or straightforward approach and then choose the marketing method that works best for your business and delivers the highest returns.

Make Good Use of CMS

The right content management system can help exponentially enhance your overall marketing campaign. CMS should be custom-tailored not only according to the standards of your specific industry but also to the requirements of your business so that you can guarantee you’re getting the most out of it. CMS should also comply with the hardware you’ve purchased for your specific digital marketing needs.

Create a Feasible Digital Marketing Budget

Another important determining factor when it comes to choosing the right digital signage solutions for your business is your budget. How much can you afford to spend on a digital marketing campaign including touchscreens, displays, and software? And how much are you expecting to make in return for your ad spend? It’s important to set strict budgetary restrictions from the get-go so you can determine how much you can afford to lose initially and keep track of your earnings.

How to Select the Right Digital Signage Software to Comply with Your Technology

The software and hardware you purchase for your digital marketing campaign should work cohesively together. Otherwise, you’re going to be stuck with a lot of potentially expensive malfunctions that could set back your campaign indefinitely. Here are a few tips for selecting software that works in compliance with your digital signage hardware.

Examine the Software Features Carefully

Make sure the features of the software you choose are compatible with the hardware of your digital signage system and that they comply with the needs of your business. A proper CMS should allow for perfect compliance across the board, but it should also allow you to get creative with your ad campaigns. Considering the digital advertising industry moves at the speed of lightning, you need to have a marketing campaign that can keep up with consumer demands. From scheduling online and physical digital advertisements to tracking ad spend and ROI, your digital advertising software needs to be able to keep up with the demands of your business.

Track and Manage Network Performance

To maintain strong and addressable software performance, your network connection needs to be in tiptop shape. Network accessibility and connectivity determines the speed and quality of your brand outreach, most notably mobile-friendly advertisement integration. The software you choose needs to be compliable with mobile-friendly advertising initiatives. Otherwise, your marketing schema will be completely outdated before it even takes effect.

Consider the Cost

As mentioned, creating a workable budget that accounts for installation and maintenance fees is essential so that you’re not blindsided by these expenditures later on.

Nauticomp Inc. is one of the world’s most renowned and leading designers and manufacturers of state-of-the-art digital displays. We specialize in providing custom-designed digital displays across a wide array of business sectors including restaurant and hospitality, medical facilities, gaming and entertainment, Marine Corps, and the military. To learn more about our products or to place an order, please contact us today!

5 Effective Ways Digital Signage Will Help Elevate Your Upcoming Event

Posted on: July 11, 2019

By now, it’s no surprise that digital signage has infiltrated and completely taken over most business sectors, including the event planning industry. Whether you’re planning a companywide conference, a tradeshow, an executive retreat, a product launch, or a team building event, incorporating digital signage can help enhance the experience of all attendees for a number of reasons. Event technology such as large interactive screens, venue sourcing tools, event web site builders, registration management tools, digital agendas, attendee networking apps, etc. can help you ensure that your event and all related activities go off without a hitch.

Here are five important benefits of planning and executing an over-the-top digital event.

1. It Exudes a Professional and Dynamic Vibe

Showcasing an advanced technological approach to your event proves to attendees that you’re completely attuned to modern sensibilities and can appeal to a much larger and more widespread audience. Your target audience—Millennials—will respond favourably to seeing the latest technology such as digital wayfinding systems, event schedules, and social media feeds throughout the venue.

2. Real-Time Social Walls

Speaking of social media, it makes sense to install a number of digital social walls throughout the event premises where attendees can easily see what their peers are saying about the event. It also encourages physical and digital attendees to voice their own perspectives and share hashtags for others to see in real-time while sparking online discussions and debates regarding certain aspects of your event. With expansive online platforms like Twitter and Instagram, people from all over the world will be given the opportunity to participate in these interactions.

3. Interactive Image Gallery

Digital signage also gives attendees the ability to view, scroll through, and contribute their own personal images to an interactive image gallery. While this is an excellent self-promotional and educational tool, it also alerts attendees to various aspects of the event that they might not have been aware of previously. And the images taken during the event can also be uploaded to the event web site and shared online, so that digital attendees can feel as if they’re physically present.

4. Live Audience Response Sharing

Presenters and keynote speakers can also make great use of digital signage during their presentations by allowing for interactive audience participation. This is a great way to promote audience participation and engagement, both online and in-person. The presenter can ask the audience questions and get a live response in-real time.

5. Competitive Leaderboard

What better way is there to encourage audience participation and engagement than creating a little friendly competition between attendees and brands? Arranging fun games like scavenger hunts, Bingo, or spinning a wheel to win awesome prizes incentivizes attendees to actively participate in your event and share it with their peers online. Including social media competitions like asking attendees to take pictures with certain scavenger hunt items and posting them on Instagram with specific hashtags is also a great way to get more people involved.

Regardless of the type of event you’re planning, it simply won’t be complete without the right type of technology. Static signs are out and digital signage is in.

Let Nauticomp Inc. be at the forefront of your next big corporate event with our extensive line of advanced digital displays and monitors that are custom designed to fit your specifications. Contact us today to learn more about our products!

Digital Signage for Movie Theaters and Outdoor Event Enclosures

Posted on: June 18, 2019

Digital signage is arguably one of the most underrated and underused forms of multimedia advertising and entertainment. Far too many corporations underestimate the sheer power it has to vastly improve customer and user experiences, especially inside multiplexes and at outdoor events. When appropriately and strategically utilized, state-of-the-art digital displays can help capture and keep the attention of passersby to inform them of upcoming films, events, and promotions while also encouraging their active engagement. In the digital marketing world, making first impressions is paramount and eye-catching digital displays can help you accomplish that goal. Keep reading to learn more about the benefits of digital signage inside movie theaters and at outdoor events.

Advantages of Digital Signage for Movie Theaters  

Modern movie theaters are money-making machines. With multiple blockbuster movies being released pretty much every summer, the rising cost of ticket prices and concession snacks, and let’s not forget, the multimedia viewing experiences they have to offer, it’s not surprising that annual movie theater revenues are practically through the roof.

Even though streaming and downloading movies at home is a viable option for a lot of people, there’s no denying that there’s something special about sharing the movie-going experience with other people. Installing high-tech digital signage for movie theaters can help enhance that experience and keep people coming back for more. Here are some practical applications for digital signage inside movie theaters that can help lower costs and increase ROI:

Electronic Concession Stand Menu Boards

Static signs get outdated quickly and are cost-prohibitive because of how often they need to be replaced. Digital menu boards make it easier to update specials as needed, add and remove concession items, and promote new items or sales. Plus, they’re a lot more attention grabbing and tend to draw consumers in, even if they weren’t originally planning on purchasing any movie snacks. As a result, this is a great way to increase profits while also saving money on printing and installing static signs every time your menu options change.

Simple Wayfinding Solutions

Imagine a crowded movie theater on a Saturday night. Surrounded by all the people, kids, and the background noise from the arcades and other games, it can be somewhat difficult to get your bearings. Trying to locate the bathroom or the correct corridor for your auditorium can be challenging with all of that going on.

Luckily, digital signage offers a few important wayfinding solutions for those times when guests can’t find a movie theater attendant. They can help guests locate the nearest bathroom, their auditorium, and even their seats for movies that require reservations.

Outdoor and Indoor HD Movie Poster Displays

Rather than having to manually or physically switch out static paper movie posters every time a new blockbuster phenomenon is released (which seems to be every other month now), movie theater managers can make the appropriate changes use computer applications. Create HD movie poster displays outside and inside the movie theater to let people know what’s playing. Update showtimes so people can easily plan when to catch a movie. Additionally, this technology allows movie theater managers to show exciting trailers for brand new movies to draw more people in and also exhibit ratings for parental and viewer discretion.

Endorse Loyalty Programs and Other Promotions

Strategically placing dynamic digital displays throughout the movie theater is a great way to promote loyalty programs and entice patrons to actively participate in them. And while you have their attention, you can also use this opportunity to promote other items as well, such as concession specials, upcoming theater events, advanced screenings, and even interactive in-theater games. All in all, digital signage makes the whole theater going experience much more immersive, enticing, and memorable than staying at home to watch a movie.

Loyalty programs come with a lot of perks of their own such as earning points that can be used to redeem intriguing prizes or getting discounts at restaurants, clothing stores, and on future movie purchases.

How To Protect Indoor Movie Theater Signage

Now that you understand a little bit about the perks of modernizing more movie theaters to include digital signage as an interactive aspect of the movie-going experience, it’s important to learn about protecting your investment. Movie theaters can sometimes get very crowded—especially on Friday nights, weekends, or upon the release of a highly anticipated movie. Weekends are probably the busiest time of the week for a lot of movie theaters because that’s when most people have the free time to actually see a movie. With that said, it’s easy for digital signage to get vandalized or damaged from the sheer number of people who scrape against and accidentally nudge them in public. That’s why it’s important to protect your investment.

Indoor digital movie theater displays require a lot of protection. At the same time, you don’t want to compromise on the aesthetic appeal of your displays because that’s what attracts larger crowds.

The best way to protect your digital displays from inevitable risk factors is to enclose them with a durable water resistant, dustproof, and scratch-resistant chassis that can withstand all kinds of rough usage. Not only will you get more usage out of your digital signage this way, but you can also save money in the long run by not having to replace them as often.

Outdoor Digital Signage for Movie Theaters and TV Enclosures

Outdoor digital signage displays are just as important for increasing revenue for movie theaters as indoor displays for the following reasons:

  • They attract more patrons and increase engagement levels
  • They create valuable advertising and revenue opportunities
  • And they bring together multiple forms of technology

In summary, installing dynamic digital displays at all movie theater locations can help improve the overall experience, increase revenues, and draw more people to go out to the movies.

Nauticomp Inc. is one of the world’s most renowned and leading designers and manufacturers of state-of-the-art digital displays. We specialize in providing custom-designed digital signage systems and displays across a wide array of business sectors including restaurant and hospitality, medical facilities, gaming and entertainment, Marine Corps, and the military. To learn more about our products or to place an order, please contact us today!

6 Commercial Benefits of Stadium Digital Signage

Posted on: June 6, 2019

There’s no doubt that in today’s fast-paced world, advertisers need to stay well ahead of the game and their competitors. Reaching out to mass audiences both in person and on live TV at large commercial events like concerts and sports tournaments is an effective solution. In fact, the commercial benefits of digital signage in multifaceted stadiums with thousands of spectators are boundless. Stadiums are perfectly equipped to help you send out your brand messaging to as many people as humanly possible without suffering a huge loss of revenue. Keep reading to learn more about the benefits of using digital signage in stadiums and arenas.

How Can You Benefit from Investing in Digital Signage in Stadiums?

Digital signage is one of the fastest and most efficient ways to reach out to a widespread audience base. And unlike online marketing, which uses content that’s targeted at specific demographics, digital signage in stadiums and arenas allows you to raise brand awareness on a more universal scale. Here are some of the ways in which companies can and do use digital signage at stadiums to their advantage:

Advertising

Advertising always moves much faster than the market can predict. New products and services are launched before you even learn how to use their precursors! That’s why advertising is so effective. Whether you notice it or not, advertisements (or at least some form of them) are everywhere. From branded merchandise to clothing with team logos to crawling ledgers inside the arena advertising upcoming events, digital signage inside stadiums has revolutionized the formats companies use to interact with a broad range of audience members.

Merchandise Sales

Stadium events provide the ideal setting for advertisers, businesses, sports teams, and entertainers to sell their merchandise—even if they’re grossly overpriced. Fans tend to splurge on big ticket items when they’re in the moment and feeling good. Even if their favourite team just lost a big game, many fans still feel the need to support their team and show loyalty. Win or lose, people tend to spend big money at merchandise stalls. Whether it’s to purchase clothing bearing the name of the performer they just saw live or a jersey with the name and number of their favourite athlete, many fans go into stadium events with the preconceived notion that they’re going to spend money.

Concession Stand Sales

There’s usually a lot of hubbub and sometimes major confusion before, during, and after major stadium events. Halftime periods and intermissions are usually when many concession stands make the most profit. As people get up to go to the bathroom or stretch their legs a little, they’re likely to pass by at least two or three concession stands along the way. Placing large digital signs advertising the current specials is a great way to get their attention during this time.

From far away, the traditional static concession stands can be difficult to read. Plus, it takes a lot of effort and time to replace the signs every time there’s a pricing, event, or product change. In the old days, it used to take a few hours or days before the new signs were printed and replaced the old ones. Then there was the problem of discarding the old signs in an environmentally friendly way. Digital signs provide a sound solution to all of these problems and lower the carbon footprint of concession stands inside stadiums.

Easy Navigation for Patrons

Amidst all of the noise, bright lights, large crowds, and excitement, it’s easy to get lost inside large stadiums. Some people might even feel as if they’re walking through Times Square rather than inside a large building. Digital signage is the answer to this problem. By providing state-of-the-art wayfinding solutions, digital signage can help eventgoers easily navigate their way through the din and find their rightful seats.

Many large stadiums have started implementing GPS-controlled interactive roadmaps that patrons can connect to on their digital devices. These applications are also useful for people who work in the stadium such as security guards and ushers, so that they can direct people to their seats more efficiently and get the crowds moving faster.

Influencing Eventgoers

As mentioned, many people attend major stadium events with the intention of spending at least some money. Whether it’s on food, merchandise, or both, people go into these events knowing that they’re going to be there a long time. Many patrons even go out of their way to withdraw spending money from ATMs or their bank specifically for these events. With this mindset already in place, it’s easy to influence people to make spur of the moment purchases with effective advertising that speaks directly to them. Even if they’re on the fence about how much money they’re willing to spend, effective digital signage has the power to influence and encourage people to make spur of the moment purchases. That alone can help offset the amount of money spent on advertising and help increase revenue.

Creating Enhanced and Memorable Customer Experiences

One of the biggest assets of installing dynamic digital signage displays is that they simultaneously create enhanced and memorable customer service experiences. Don’t forget—we live in the digital age. And that means every adult, teenager, and child has a smartphone or some kind of portable device in their hands. When people see inventive displays, they want to be able to share them with the world all in the name of going viral. This is a great way for you to inadvertently increase your brand awareness because patrons do a lot of the advertising for you.

The Future of Digital Signage

Digital signage is the future and greater innovations are always on the horizon. With that comes enhancement in the following areas:

  • More personalized advertising that speaks to individual patrons
  • Greater brand recognition
  • Versatile applications of digital signage and AI

Nauticomp Inc. is one of the world’s most renowned and leading designers and manufacturers of state-of-the-art digital displays. We specialize in providing custom-designed digital signage systems and displays across a wide array of business sectors including restaurant and hospitality, medical facilities, gaming and entertainment, Marine Corps, and the military. To learn more about our products or to place an order, please contact us today!

Top 4 Ways to Use Digital Signage in Sports Stadiums

Posted on: May 22, 2019

Sports stadiums are already big money makers in their own right. With the capacity to seat thousands of eager spectators and be transformed into concert arenas whenever the occasion calls for it, they rake in millions and sometimes billions of dollars every year. Considering the large crowds of people that attend these events on a regular basis, installing state-of-the-art rugged LCD displays throughout arenas is a great way to increase consumer interest, advertise other events and promotions, and attract more people to concession stands.

Here are four ways that digital signage can be effectively implemented in sports stadiums around the world.

Provide Wayfinding Solutions

Sports stadiums are massive and sometimes overwhelming. When there are thousands of people bustling around trying to locate the nearest bathrooms, their seat sections, and/or concession stands, trying to wade through the crowds can be intimidating and challenging.

That’s why a lot of major sports stadiums like the Scotiabank Arena (formerly known as the Air Canada Centre) have started installing advanced digital wayfinding solutions throughout their premises. Wayfinding digital signage gives people clear and concise directions so they can easily make their way through the large crowds and find whatever it is they’re looking for. Using bright lights, flashing signals, and large print, these wayfinding solutions are far more effective than the traditional static signs that are hard to see from far away.

Digital Concession Menu Boards

Digital concession menu boards are the perfect solution for anyone who’s ever stood patiently in a long concession line during a break between periods. Sometimes, it can be difficult to read what’s on the menu from far away, but digital signage makes it easy with rotating large lettering and images.

For concession stand managers, it pays off to install rugged LCD monitors because they can spend less time and money physically changing menu boards every time they need to adjust prices or add new concession items. This technology allows updates to be made in a matter of minutes using advanced technology.

Promote Concerts and Other Engagements

Crawling digital signage during sporting events holds a lot of value and can increase the stadium’s ROI. Venue managers can use this technology to promote concerts and other engagements during sporting events by announcing which performers are coming to town and when. These eye-catching displays have the power to sell more event tickets as fans are made aware of these upcoming events.

Modernized Executive Suites

Even corporate executives like team managers and owners need a place to hang out and watch the game with their guests. Modernized executive suites that are equipped with state-of-the-art LCD monitors allow them to sit back and enjoy the game from a premium viewing area without any interruptions.

Nauticomp Inc. is proud to serve as one of the leading designers and distributors of custom digital displays in North America. All of our products are designed to the exact specifications of our customers. We serve a number of different industries including retail, restaurant and hospitality, entertainment, medical, military, and Marines. To learn more about our products or to place an order, please contact us!

The Growth of Smart Displays in the Automotive Industry

Posted on: May 9, 2019

Modern technology has played an undeniably significant role in shaping the advancement of the automotive industry. Smart displays have become commonplace features of our daily lives, starting with personal and work usage and then slowly creeping their way into our vehicles as well. Through Bluetooth connections, consumers can now connect their mobile devices, tablets, and other peripherals to the computer systems within their vehicles. Popular consumer demand and modern necessity have allowed commercial LED displays to infiltrate our vehicles. By the looks of it, this development is expected to see continuous growth in the coming years and the quality and capabilities of these smart displays will vastly improve with time.

Automotive and LED Display Market Overview

As a consumer, you’d have to be living under a rock not to know that smart cars aren’t just a flavour of the week trend. They’re here to stay. And not only do they have a strong lasting hold on the automotive industry, but the demand for bigger and better features is also rapidly burgeoning. As a result, the automotive industry is constantly working to meet consumer demands.

Automotive manufacturers are constantly working against the clock to beat their competitors to the punch when it comes to releasing unique technological advancements that’ll get consumers excited about driving again. Think about how much time you spend in your car. Whether you’re commuting to and from work, dropping your kids off somewhere, going to appointments, or running errands, your car is an integral part of your daily life. For your daily convenience, you need a vehicle that’s practical, functional, and easy to drive. But you also need one that provides adequate entertainment and technical features for those long days when you’re stuck in traffic or going on a family road trip. The vast majority of consumers agree that advanced technology, which includes built-in commercial monitors, are no longer simply a nice-to-have add-on in vehicles, but a definite necessity for modern life.

High-Tech Applications of Smart Displays

Smart displays connect to all Bluetooth devices. That means you can make hands-free phone calls, dictate voice activated commands and text messages, access navigational apps, and do so much more while driving without posing a serious safety risk. Compact and sophisticated touchscreen displays also allow motorists to perform these functions with minimal physical contact, which enhances safety measures while driving. These innovations have been around for a number of years now, but improvements are constantly on the horizon.

What’s even more impressive is the advancement of self-driving or autonomous features in vehicles that are projected to be rolled out in the very near future. With crystal clear side and rear-view cameras and more advanced safety features than ever before, the automotive industry is expected to experience a massive surge in technological advancements.

The Rising Demand for Technological Advancement in the Automotive Industry

Cars are no longer designated to simply be convenient modes of transportation to get your from point A to point B. Consumers have come to expect a lot more functionality from their vehicles. While safety features are certainly a top priority for a lot of people, so are style, entertainment value, and navigational capabilities.

As congestion in major cities and roadways continues to rise, so does the agitation that comes with spending countless hours inside vehicles. People need to find ways of entertaining themselves and their kids without distracting them from the task at hand. Since expanding road infrastructure is putting more cars on the road and exacerbating the issue, installing smart displays inside vehicles provides the only plausible solution to this dilemma.

Frustrated parents need to find ways of keeping their kids entertained while they focus on driving. Drivers who are lost or unfamiliar with a certain area need a reliable digital navigation app to help them get around. To meet this demand, some automotive companies have started incorporating secure and reliable Wi-Fi connections within their vehicles. Just like in all other aspects of our lives, the future of the automotive industry is clearly digital.  

The Role of Smart Display Technology in the Automotive Industry

Industry experts have forecasted massive growth projections for the future of the technological and automotive sectors, particularly in Europe and North America. Some industry insiders believe that European countries will be at the forefront of technological advancements in the automotive industry. By the year 2022, the European automotive smart display is expected to surpass $1.71 million USD in value. Considering the fact that smart displays in vehicles have only been around for a few years, that’s pretty impressive.

Safety, comfort, and style are all important features that consumers demand from their modern vehicles and incorporating smart displays in modern automobile designs brings this demand into fruition.

The North American smart display automotive market, particularly The United States and Canada, is projected to be a close second to the European market within the same timeframe.

The Impact of Smart Signage on Road Safety

A recent market report states that the use of smart displays will extend well past inter-vehicle functionality. The future of commercial LED displays in the automotive industry could also impact external aspects of driving including high-tech digital road signs, up-to-the-minute road closure updates, construction sites, and so forth. While many road signs have already adopted this technology, it’s expected to become far more widespread in the near future with the intent of vastly improving driving and road conditions for motorists. 

Nauticomp Inc. is an international distributor of technologically advanced custom-made touchscreen displays. Our innovative designs are equipped with a number of features including sunlight readability, water and dustproof chasses, infrared lighting, and high internal storage capacities to meet all of your needs. We’ve provided rugged displays for numerous businesses across a wide range of industries including retail, gaming, restaurant and hospitality, medical facilities, the Marines Corp, military bases, and so much more. To learn more about our brand or place an order, contact us today.

Benefits of Using Digital Signage in Tradeshows

Posted on: April 18, 2019

Like most paper products, static tradeshow signage is quickly becoming a relic of the past. As more and more companies become more environmentally conscious and work toward reducing their carbon footprint, rugged LCD displays are at the forefront of numerous industries. Tradeshows offer excellent opportunities to showcase what your business has to offer, engage more customers, broadcast your creative marketing prowess, and feature innovative and eye-catching displays.

Digital signage has the capacity to reach a much wider and more diverse audience than static signage and it’s also a lot more versatile. Here are just some of the benefits of using industrial digital displays at your next tradeshow.

Enhance the Look and Functionality of Your Booth

Not all tradeshow booth locations are created equal. But with the right digital displays adorning your booth, you can easily increase your chances of attracting and engaging more people. Interactive displays can effectively bring people to your booth and keep them there.

Even if you’re busy helping other customers, having an interactive display such as an iPad or computer set up can help keep visitors entertained while they wait. On top of that, you can also use this as an excellent opportunity for the people waiting to learn more about your company, products, and services by displaying informative videos, infographics, and even games in your digital advertising.

Dynamic Room Wayfinding Technology

Tradeshows usually have a lot going on. Overstimulation from all the lights, sounds, and imagery can be overwhelming to the senses and make it difficult for people to locate your booth. Setting up a dynamic industrial display is a great way to make your booth stand out from the rest of the hubbub and gain more foot traffic. Use digital signage to promote any special events you have going on throughout the event including product demonstrations, informative seminars, or special appearances by industry leaders.

A Wide Selection of Display Types

Given the fact that your goal is to create an interactive and dynamic display that attracts as many industry professionals and customers as possible to your booth, your display setup should be extraordinary. Come up with different display configuration ideas that you think will speak directly to the types of attendees you’re hoping to attract. From large wall mounted displays to suspending colourful screens in the air, the sky’s the limit in terms of how you can go about accomplishing your advertising goals at a tradeshow. Just make sure you check the guidelines and obtain any necessary permits beforehand.

Display Social Media Feeds in Real-Time

Social media has become the pinnacle of effective online advertising and marketing across a wide range of industries. It’s a great tool to use to engage physical and virtual tradeshow attendees and keep them updated on everything that’s happening throughout the exhibition. Leverage various social media platforms such as Twitter, Facebook, and LinkedIn to showcase online feeds in real-time and create social schedules so that people can keep up with all of the day’s events. This is also a smart way to keep attendees engaged and encourage them to interact with your company online by entering sweepstakes, playing games, and making use of original hashtags.

Engaging Touchscreen Poster Galleries

Touchscreen poster galleries at tradeshows are akin to wayfinding digital maps in shopping malls. They’re basically a digital guide to all of the different events that are going on at the tradeshow. They provide a complete vendor and attractions list, as well as booth numbers and locations throughout the arena.

If you’re worried about the cost of setting up and maintaining these interactive displays, considering how many people will be using them, they’re actually quite affordable and you only need to setup a handful of them throughout the event centre to guarantee their effectiveness.

Also, many of these displays are waterproof, dustproof, durable, and come with sunlight readability and adjustable brightness settings so they can withstand all kinds of environments and usage.

Synchronized Leaderboard Feeds

Help your brand and customers participate in a little friendly competition throughout the tradeshow just to keep things a little interesting. From interactive digital games to group scavenger hunts and other forms of entertainment, the best way to keep track of who’s in the lead in real-time is by setting up a digital leaderboard feed that everyone can use.

While having leaderboard displays set up throughout the event venue is a great way to capture people’s attention, an even better way to keep them engaged throughout the event is to create an app that allows them to track their progress on their phones. That way, they’ll be able to see exactly where they stand compared to their competitors and be more motivated to improve their rankings during the event.

Interactive Tradeshow Floor Plans

Event planners can make great use of interactive tradeshow floor plans. Pretty much every aspect of tradeshows is broadcast online through social media, web sites, and official apps. To make it easier for all attendees to make their way around the event centre, it’s important to make the floor plans available on social media, the event web site, and the app. Displaying interactive tradeshow floor plans is also a great idea because it allows event planners to easily make last-minute changes and keep the digital floor plans updated as well.

Live Audience Feedback

Keynote speakers and presenters can use industrial displays to ask for live audience feedback during their presentations. By asking poll questions, presenting information in person and through online live feeds, not to mention encouraging online and in-person audience interactions, industry leaders now have a greater capacity than ever before to entice larger national and international audiences.

At Nauticomp Inc., technological innovation isn’t just our passion, it’s our specialty. As one of the leading manufacturers of digital displays, we’ve constructed designs that are applicable across a diverse range of industries from military and marine operations to retail environments and so much more. Contact us today to learn how we can help you enhance your tradeshow display and attract more people to your booth.

Face Recognition Technology for Digital Signage Systems

Posted on: April 8, 2019

Retail environments thrive off of positive customer interactions, satisfaction, and loyalty. However, determining the type of experience a customer walks away with isn’t always as straightforward as it may seem. That’s where face detection technology, particularly face recognition, comes into play. Face detection technology is usually installed in commercial LED displays or cameras, usually at self-checkout kiosks. It’s able to identify when a human face is present. Face recognition is a subset of face detection and takes the concept a bit further by recognizing the individual person’s face and reading their facial expression while they shop.

How Does Face Recognition Technology Work?

Face recognition technology is still in its infancy and many retailers have been hesitant to implement it as part of their marketing and customer interaction methodology citing potential privacy concerns.

While these concerns are certainly valid to a degree, they’re also vastly misinformed and misplaced. It’s true that the idea behind face recognition technology is to collect pertinent data about customers based on their shopping experience in a retail environment, but that doesn’t include personal data.

Face recognition is meant to give retailers a vital insight into how their customers feel while shopping in their store, whether they had a positive experience and are likely to return. The way it works is that when images are taken through industrial LCD displays located throughout a store, these images are stored within a central database. Every time a customer approaches one of these devices, their image is then compared to existing images in the database. The idea is to determine whether that customer has visited your store in the past, how many times they’ve come back, and whether they’re likely to keep coming back.

Currently, one of the drawbacks of this technology is that it’s not always 100% accurate. Since it’s still in the development and testing stage for the most part, there are a lot of improvements to be made. For instance, some people who may have extremely similar facial features and this could make it difficult for the system to identify the correct person, which in turn could lead to inaccuracies.

Face Recognition Signage in the Retail Industry

Despite the abovementioned privacy concerns and the potential for collecting inaccurate data, face recognition technology shows a lot of promise for the future of retail marketing. By recognizing customers who frequent your store and are more likely to return in the future, you can predict the types of products they typically purchase and create a more personalized shopping experience. For instance, if you have a certain brand in your store that’s currently targeting a specific demographic, you can advertise directly to those specific customers using face recognition technology.

Nauticomp Inc. is one of the leading manufacturers of custom commercial monitors for the retail industry in North America. All of our state-of-the-art products have desirable features such as sunlight readability, waterproof and dustproof chasses, and are constructed using only the most durable materials to suit the needs of your business. Contact us today to learn more about our product innovations and how we can help improve your business practices.

5 Effective Digital Signage Uses for the Parking Industry

Posted on: March 27, 2019

Indoor underground parking garages and above-ground parking lots provide ample untapped opportunities for digital signage advertisements and other important features that customers will undoubtedly find useful. Yet, for some reason many brands have failed or neglected to take advantage of this potentially lucrative business and brand awareness growth opportunity. Parking lots and underground garages are the first point of contact that customers have with a shopping or retail environment.

While they may be scrambling to try to find a parking spot, commercial monitors that display specific types of information such as directions to additional parking spaces could be very helpful to them.

Wayfinding Technology

One of the biggest complaints people generally have about underground parking lots other than the fact that they’re dark and dank is their lack of directional signage. Whether you’re in a condo building or shopping center, sometimes it can be hard to find your way around, especially when you’re in a hurry to find an available parking space. Commercial LED displays are a great solution to this problem. Not only can they direct you to an area with available parking, but they can also help you find the nearest street exits and building entrances so you’re not left wandering around helplessly.

Security Alerts

The majority of car thefts tend to happen inside large parking areas such as those found at shopping centers, subway stations, and even paid parking lots. Since these areas tend to attract a lot of tourists, their vehicles are typically easy targets for car thieves. Installing industrial displays that are equipped with surveillance cameras and security alerts is an easy and cost-effective solution to deter thieves in your commercial parking lot.

Essential Parking Information

Major shopping centers like Yorkdale in Toronto or the famous West Edmonton Mall in Edmonton, Alberta tend to fill up quickly on weekends to the extent that it’s almost impossible to find a parking space. There’s nothing worse than spending 30 to 40 minutes just driving aimlessly around a mall parking lot trying to find a parking space. Digital displays have changed all of that. Modern malls have installed digital signs at every entry point that alert customers which sections of the parking lot are full and which sections have available parking. On top of that, these signs also have the capacity to display exactly how many empty spaces are currently available.

Displaying Speed Limits

When you’re driving around a busy parking lot, sometimes it can be very easy to miss those static speed limit signs. Mall parking lots are usually crawling with pedestrians including small children and you have to be extremely attentive to that. Plus, you’re looking for a parking space and don’t want to miss one by accident. Displaying speed limits on digital signage throughout the parking lot makes it easier for motorists to notice and adhere to them safely.

Opportunities for Promotions and Advertisements

As mentioned, parking lots offer a lot of often missed opportunities for advertisers to get their brand messaging and promotions out there. From pillars to bare walls and even digital displays hanging from the ceiling, there are plenty of prime advertising spaces inside commercial parking lots.

Custom commercial LED displays and monitors from Nauticomp Inc. can help you deliver your key brand messaging to a broader audience than you ever imagined. To learn all about our products or to place an order, please contact us!

How Digital Signage Can Be Useful for Commercial Business Enhancement

Posted on: March 7, 2019

The digital signage industry is taking the marketing and advertising world by storm—and for good reason! Incorporating digital displays into your marketing strategy will give you the competitive edge you need to go up against e-commerce companies. Digital displays are captivating, engaging, and most of all, highly effective. Proven to improve the quality of customer interactions and level of engagement, these technological marketing wonders pretty much pay for themselves.

When it comes to creating dynamic and interesting content that’s also incredibly easy to update and maintain, commercial LED displays are the ideal solution for major shopping centers, plazas, and even individual storefronts.

Keep reading to learn more.

7 Ways Digital Signage Can Change the Way You Do Business

 

1. Filling Prime Advertising Space

Pretty much any commercial space can be used to advertise for your business. Whether you’re promoting a new product, service, or special offer, empty spaces are the perfect place to advertise whatever you’re offering! Billboards, parking lot posts, large walls on your storefront, the inside of bathroom stalls, and other empty spaces where customers are likely to come upon your advertisements are all great examples of how you can showcase your marketing prowess.
If you’re wondering how you can keep track of all of these amazing advertising spaces, that’s exactly where digital displays come in. You no longer have to manually change out static advertisements one by one.

2. Easy and Convenient Content Management

This brings us to our next point: digital marketing is extremely manageable and convenient. Static signage is expensive, it can easily be damaged or vandalized, and it can quickly become outdated. In this day and age, advertising moves faster than ever as new information about products, technology, and services is constantly being released. Potential customers are constantly being bombarded with all of this information and for that reason, it’s in your best interest to keep your company far ahead of the curve. To stand out and be heard above all of that static noise, you need to create unique and up-to-the-minute content that your target audience can relate to and effortlessly access. Installing digital displays throughout shopping centers, storefronts, and on billboards over busy roadways gives you the upper hand you need to reach a much broader scope of prospective customers and increase your brand awareness.

3. Enhancing Overall Customer Experience

Impress your existing customers and work on attracting new ones by actively enhancing their experience while shopping in your establishment. Retail, restaurant, and all kinds of entertainment-related businesses can benefit from incorporating more digital signage in their marketing strategies. Most people these days are visual learners. This is evident from the fact that a lot of people are constantly on their phones.

So how can you get people to look up from their personal mobile devices long enough to notice and learn about your brand? By speaking directly to their digital sensibilities. Create unique content that grabs and keeps their attention. Stimulate your customers’ senses with bright colours, moving images, and videos that explain what you’re offering to them. Additionally, implementing interactive displays that provide the exact information customers are looking for is a sure-fire way to grab their attention.

4. Displaying New Information in Real-Time

Keeping up with the latest industry-related trends has never been easier than it is with the use of commercial monitors. As mentioned, you can manually change advertisements whenever new promotions and information become available. The best part is that you don’t have to hire someone to come in and replace static paper signs for you. Displaying information in real-time is a great way to show your customers that you’re down with the times and know how to appeal to their specific interests.

5. Digital Wayfinding Capabilities

Until about 10 to 15 years ago, mall patrons were forced to use static maps to try to find their favourite stores inside large and sometimes intimidating shopping centers. Sifting through a long list of stores can be quite time consuming and even aggravating for some patrons.

Digital touchscreen mall maps are not only easier and much more convenient to use, but they can also save people a great deal of time. All you have to do is type in the name of the store you’re looking for, and the screen will display a digital map with exact directions on how to get there. Wayfinding capabilities also drive more customers to individual stores within shopping centers by getting them faster.

Without this option, shoppers are left wholly to their own devices when it comes to finding certain stores. Rather than having that laser focused determination of finding the store they were originally looking for, they might get sidetracked and wander into other stores, completely forgetting about the reason they came to the mall in the first place.

6. Schedule New Content Displays in Advance

One of the most enticing aspects of utilizing digital displays as a core component of your face-to-face marketing strategy is that you can conveniently schedule content well ahead of time. Creating a content schedule is a great idea because it guarantees that the content is released on a consistent basis and you’ll never miss out on new advertising opportunities. This is a balanced form of customer outreach that ascertains connecting with numerous markets on a regular basis.

The best part is that you won’t always be stuck working behind a computer screen trying to design new advertisements within a short period of time. Take the hassle out of creating and releasing new content by working in advance.

7. Generating Additional Revenue for Businesses

Regardless of the type of industry you work in, one of your key goals should be to make a strong impression on your customers. And the best way to accomplish this goal is to create dynamic interactive content that’s memorable. Advertising goes so much further than simply delivering key brand messaging; one of its most important components is to make sure that message is memorable and important enough to your customers that they’re willing to share it with their friends and family. Word of mouth is and will always be the best form of advertising because it usually comes from a trusted source. What better way to ensure that customers are telling everyone they know about your brand than by giving them the ultimate customer experience?

For years, Nauticomp Inc. has been one of the leading worldwide designers and manufacturers of commercial LED displays and monitors for a wide range of industries. From retail environments to restaurants, military and marines operations, our customizable digital displays can withstand all kinds of working conditions. Contact us today to discuss your options or to learn more about our products.