How to Select the Best Digital Signage System and Software That Serves Your Business Needs
Digital signage systems have become an integral component in any successful marketing campaign. Although the quality, context, and type of content you choose to deploy are important, how you deliver your key brand messaging also makes a big difference. It doesn’t necessarily have to be overly flashy or expensive, but it does need to be attention-grabbing, relevant to your target audience, and creative. In order to make a big impact, you need to reach out to your target audience in ways that they wouldn’t necessarily expect, but will appreciate once you do. Remind them of why they need your product or service and how it can make their lives better.
The first step to creating an effective digital signage campaign that has a high return rate is to select a digital signage system and its accompanying software that meets the needs of your business.
How to Select the Right Digital Signage System for Your Ad Campaign
The digital signage system and software you choose to purchase and install for your business should comply with your industry standards. Following these tips will ensure that you choose the right ones for your needs.
Set Digital Signage Goals and Parameters
While shopping around for and researching digital signage systems, you need to ask yourself what you hope to get out of it. How far-reaching do you want your advertising campaign to be? Are you hoping to expand your business to untapped markets or are you planning on keeping it local but expanding your customer base within your area? Defining your business and advertising goals will make it a lot easier to understand and identify the features your digital signage system needs to have and how to accomplish your objectives.
Identify Must-Have Features That Are Related to Your Business
Once you’ve set realistic and attainable short- and long-term goals for your business, you can then figure out which digital signage features you need to help you achieve them. Digital signage software, also known as content management software (CMS) that works in compliance with your digital displays come in a variety of configurations. Features can include 4K support for excellent visual effects, full-screen displays, zoned displays, wired or wireless connectivity, content scheduling applications, reporting capabilities, analytics functionality, and so much more. The features you choose largely depend on the types of campaigns you’re planning on running. Are they social media-based? Or are you planning on incorporating physical ad campaigns in your marketing?
Consider Different Design Configurations
Different digital signage and software configurations are designed to facilitate different business and marketing objectives. Depending on what you hope to achieve with your digital advertising campaign, you can choose from a variety of design configurations to help you get there. The art of advertising for small businesses and growing brands depends a great deal on a series of trial and error, so it might take a few attempts for you to find your niche marketing method.
Figure out whether you need to take a more artistic or straightforward approach and then choose the marketing method that works best for your business and delivers the highest returns.
Make Good Use of CMS
The right content management system can help exponentially enhance your overall marketing campaign. CMS should be custom-tailored not only according to the standards of your specific industry but also to the requirements of your business so that you can guarantee you’re getting the most out of it. CMS should also comply with the hardware you’ve purchased for your specific digital marketing needs.
Create a Feasible Digital Marketing Budget
Another important determining factor when it comes to choosing the right digital signage solutions for your business is your budget. How much can you afford to spend on a digital marketing campaign including touchscreens, displays, and software? And how much are you expecting to make in return for your ad spend? It’s important to set strict budgetary restrictions from the get-go so you can determine how much you can afford to lose initially and keep track of your earnings.
How to Select the Right Digital Signage Software to Comply with Your Technology
The software and hardware you purchase for your digital marketing campaign should work cohesively together. Otherwise, you’re going to be stuck with a lot of potentially expensive malfunctions that could set back your campaign indefinitely. Here are a few tips for selecting software that works in compliance with your digital signage hardware.
Examine the Software Features Carefully
Make sure the features of the software you choose are compatible with the hardware of your digital signage system and that they comply with the needs of your business. A proper CMS should allow for perfect compliance across the board, but it should also allow you to get creative with your ad campaigns. Considering the digital advertising industry moves at the speed of lightning, you need to have a marketing campaign that can keep up with consumer demands. From scheduling online and physical digital advertisements to tracking ad spend and ROI, your digital advertising software needs to be able to keep up with the demands of your business.
Track and Manage Network Performance
To maintain strong and addressable software performance, your network connection needs to be in tiptop shape. Network accessibility and connectivity determines the speed and quality of your brand outreach, most notably mobile-friendly advertisement integration. The software you choose needs to be compliable with mobile-friendly advertising initiatives. Otherwise, your marketing schema will be completely outdated before it even takes effect.
Consider the Cost
As mentioned, creating a workable budget that accounts for installation and maintenance fees is essential so that you’re not blindsided by these expenditures later on.
Nauticomp Inc. is one of the world’s most renowned and leading designers and manufacturers of state-of-the-art digital displays. We specialize in providing custom-designed digital signage systems and displays across a wide array of business sectors including restaurant and hospitality, medical facilities, gaming and entertainment, Marine Corps, and the military. To learn more about our products or to place an order, please contact us today!