What Are the Key Differences Between TV and Digital Signage Monitors?

smiling-manager-giving-a-monitor-presentation-to-LSDEHZ9-minOne of the most important components of creating a successful digital marketing campaign is having the right high-quality hardware and equipment at your disposal. Many business owners mistakenly believe that they can get away with using consumer-grade TVs instead of investing in high-end commercial-grade digital signage monitors. The former may end up saving you some money upfront, but those savings are meager and incomparable when you take into consideration the long-term saving and ROI potential of purchasing state-of-the-art digital signage communication monitors for your marketing campaign.

Why You Need a Commercial Display for Your Digital Signage Communication

Outwardly, commercial and consumer-grade digital displays might look similar, but their design and application differences are what truly set them apart. Here are some factors to consider when deciding whether to purchase digital signage monitors for your business:

Commercial Monitors Are More Versatile

Consumer-grade TVs are only designed for minimal home or personal use. At best, they can last a few hours while turned on without overheating. Once the mechanisms start to heat up too much, the display will automatically go into power saving mode or shut off.

Commercial-grade monitors are more versatile in the sense that they’re designed to withstand much longer periods of usage without overheating and they can be used in a variety of indoor and outdoor environments. They can also be exposed to more of the elements without succumbing to damages or needing repairs.

Commercial Monitors Are a Better Long-Term Investment

Purchasing a digital signage monitor for your business entails a great deal of usage. In some cases, that could mean requiring the display to be operational for the length of your business’s hours of operation. Depending on what type of business you’re in and where you’re located, it could even mean ongoing usage.

Commercial monitors require very little maintenance and they can last for long periods of time without overheating or automatically shutting off. Plus, you can control them using remote software and mechanisms to update or change advertisements and brand messaging as needed. Consumer-grade TVs aren’t equipped with these capabilities.

Commercial Monitors Are Compatible with Multiple Inputs and Outputs

Commercial monitors are compatible with a variety of inputs and outputs which means they can easily be transported to various locations and fit within their display mechanisms without issue. You can even connect commercial monitors to personal devices like mobile phones, tablets, laptops, and desktop computers to remotely control and update commercial content. 2

Commercial Monitors Have Better Brightness Settings

Considering commercial monitors are going to be set up in public places like retail stores, shopping malls, cafeterias, food courts, train stations, subway stations, restaurants, and other types of business locations, it’s important that customers are able to see what’s being displayed on the screen. Commercial monitors have state-of-the art sunlight readability and brightness settings that can be adjusted according to the specific location, screen angle, and natural lighting.

Consumer-grade TVs only have limited brightness settings that are ill-equipped to handle these types of factors.

Nauticomp Inc. is one of the leading experts in designing, manufacturing, and distributing high-end commercial and industrial digital displays on an international level and across a wide range of industries. Contact us today to learn more or to place an order!