The world is a vastly different place than it was a mere 20 to 30 years ago. Since then, amazing technological and scientific advancements have been made to help reduce human waste and carbon dioxide emissions. Still, we have a very long way to go when it comes to reversing the damaging effects of human-influenced climate change. One step that environmentally-conscious businesses can take is to do away with static advertisements and install digital signage instead.
Putting aside the initially high upfront costs of switching to digital signage solutions, it’s important to think of this maneuver as a pivotal investment in the future of your business. What type of message do you want to send to your customers?
If you’re committed to preserving the environment, it’s not enough to simply talk the talk. You also have to walk the walk. Show your customers that you’re willing to put your money where your mouth is to make tangible and sustainable changes to your business practices. These changes can have a meaningful and positive impact on the environment and influence other businesses to do the same.
If that doesn’t entirely motivate of convince you to take action by revolutionizing your business’s marketing strategy in real time, then these statistics should:
- Deforestation negatively impacts approximately 18 million acres of forest worldwide every year.
- Approximately 40% of the wood that’s cut down is used to produce paper products, which averages out to about 400 million tons of paper worldwide annually.
Digital signage is just a small, but key component in helping to reduce these numbers drastically. But aside from helping to save the environment and decrease your business’s carbon footprint, there are other benefits to using digital signage as your primary marketing strategy.
What Are the Business Advantages of Using Digital Signage?
Digital signage can help you cut down on ad spend. In fact, you can actually increase your revenue by creating engaging, dynamic digital content that’s easily digestible for the average consumer. Ads can be interactive or non-interactive, but they’re never stagnant.
Another cost-cutting factor is that you never have to hire someone to change out the ads. Static ads often require seasonal replacement or need to be changed whenever you have a new promotion, which is frequent in the retail industry. Digital signage eliminates the need to print new static signs every time you need to update your promotions. You have full control to make changes manually or schedule new ads to appear as needed.
Lastly, digital signage is more engaging than boring old static paper signs. Their attention-grabbing capabilities can help increase sales through impulse buys. Customers will feel more compelled to respond positively to digital advertisements because they’re harder to ignore and more awe-inspiring than commonplace digital signs.
Why Digital Signage Is a More Sustainable Solution Than Static Ads
Static signs can quickly become outdated if they’re not changed every couple of weeks. Seasonal changes aren’t the only time when static signs require replacement, either. Every couple of weeks, retailers and restaurants change their promotions or specials to stay ahead of the curve and offer their customers something new and exciting. Static signs just can’t keep up with these quick changes. Since many of them have sale and promotion dates on them, they usually can’t be reused and editing them takes far too much time, money, and effort.
More often than not, these old signs are either recycled, repurposed, or they end up in landfills. Even the efforts to recycle and repurpose them can be costly for a lot of businesses. It just makes more sense to invest in digital signage.
Nauticomp Inc. is one of the leading distributors and manufacturers of custom-designed digital display platforms for the retail and hospitality industry. We offer rugged digital signage designs that are ideal for a number of applications, weather conditions, and usages. Contact us today to learn more or to place an order.
