4 Common Myths about Digital Signage Debunked

Digital signage has garnered a lot of merits when it comes to revolutionizing the advertising industry and helping customers increase their customer acquisition strategies. It’s a highly accessible and effective form of marketing that’s reaching global audiences while capturing and maintaining their undivided attention. As with any successful, yet relatively new medium of advertising skeptics have generated a few myths about digital signage regarding its overall efficacy and the impact it has on businesses. A closer examination of these myths and their reasoning, however, demonstrates just how thin the arguments against digital signage actually are.

Myth #1: Digital Signage Is Difficult to Manage

Perhaps when the notion of digital signage was still in its infancy, this was true. However, over the years, digital signage has become the prominent form of advertising for one major reason—companies have increased their revenues while saving money on their marketing budgets. Gone are the days when static signs were a necessary form of advertising. With digital signage, companies have more creative control over the type of advertising they want to engage in at any given time and they can change the images and text of their ads at the drop of a hat.

Myth #2: The Equipment Needed Is Expensive

Actually digital signage equipment and graphical material is far more cost-effective than having to print out and replace static signs on a weekly basis. In the old days, a technician would have to be called in every time companies wanted to change their advertisements. In the era of digital signage, all you have to do is create the new content and then make the necessary changes using the existing software. Since advertising and digital content moves so quickly these days, the ability to update advertising and core brand messages on the fly is paramount and cheaper than print advertising.

Myth #3: Modifying Content on a Screen Is a Lot of Work

Once again, in the early days of the digital signage revolution, this was certainly true but only because the software was complex and many people hadn’t learned how to use it yet. Nowadays, since we’re all so much more comfortable working with technology and numerous advancements have been made to simplify the process, it’s actually not that hard to modify or create new advertising content.

Myth #4: Minimal Impact on Your Audience and ROI

As mentioned, digital signage has made it exponentially easier for advertisers to extend their customer outreach on a far wider scale than they ever could with static signs. By streamlining advertisements and brand messaging with the ability to incorporate new advertisements at a much faster pace than ever before, it’s never been easier to not only identify a company’s target demographic but also convert those numbers into sales.

Nauticomp Inc. is one of the leading manufacturers and distributors of digital signage monitors and touch screens. We’ve helped our clients amass worldwide audiences simply by providing them with the innovative technology to update their advertising instantaneously and piquing the interests of a larger number of consumers in the process. To learn more about our state-of-the-art digital advertising technology, please feel free to contact us today.