Year: 2018

The competition between traditional brick-and-mortar retail establishments and their more modern and convenient e-commerce counterparts has become intensely fierce over the past few years. Physical retail stores have had to amp up their marketing strategies to continue attracting and maintaining loyal customers and keep up with the online world. Incorporating intelligent digital technology in retail marketing and sales tactics is the catalyst to increasing foot traffic and building solid brand loyalty.

Keep reading to learn how evolving digital signage trends can help boost your retail store’s bottom line and give you the right competitive edge you need to succeed.

How to Use Technological Advancements to Your Advantage

Digital marketing campaigns are extremely popular right now and it doesn’t look like this trend is going to dissipate any time soon. In fact, the more advanced technology becomes, the greater the likelihood is that it’ll be a permanent fixture of the modern advertising industry. For that reason, traditional retail environments need to be able to keep up with the demand for digital signage. Not only is digital signage a more efficient form of advertising than traditional means, but it also empowers employees to have more information than ever before at their fingertips and drive an increased amount of sales.

With that said, here are several ways in which digital displays can be used to boost your brand awareness, increase foot traffic, and drive sales.

Mobile Applications

Hardly anyone can be seen without a mobile device semi-permanently affixed to the palm of their hand these days. Business savvy retailers are already taking advantage of this observation by launching mobile apps for their companies, offering exclusive discounts and promotions via e-mail, and encouraging customers to go online and rate their shopping experience. All of these marketing tactics are an excellent way to help you build strong brand awareness and maintain relevance. At the same time, mobile apps empower employees by giving them the tools they need to better serve your customers and guarantee a positive in-store experience. If a customer asks a question to which an employee doesn’t know the answer, then they can simply use the mobile app to find the right answer quickly and accurately without keeping the customer waiting.

Create a Personalized Shopping Experience with Artificial Intelligence

Retail stores have been collecting vital artificial intelligence about customers for years. This data is used to help retailers cater to their customers’ every need and create a more personalized and enjoyable shopping experience for each person that walks through their doors. It includes asking for contact information at checkout and signing customers up for special loyalty programs. The idea is to reward customers who frequently shop at your store and encourage them to continue doing so while also gaining the attention and respect of relatively new or first-time shoppers. Giving your customers an incentive to continue supporting your brand is a great way to capture and keep their loyalty. Of course, not every customer is comfortable with providing their personal information and retailers need to respect that as well by giving customers the choice to opt out of loyalty programs either from the very beginning or at a later time if they decide they don’t want to partake.

The Virtues of Having a Virtual Assistant

With the holiday season fast approaching, you may find that your store is busier than ever and it’s becoming increasingly challenging to serve each and every customer by giving them your undivided attention. If you feel like your staff is spreading themselves way too thin in trying to meet the demands of your growing customer base, then installing a virtual assistant display in your store might be helpful. Virtual assistants can maximize your customers’ shopping experiences by providing quick and easy answers to simple questions. For instance, if a customer is simply wondering whether or not you offer a certain product or service, or if they want to inquire about your return/exchange policy, they can simply ask the personal assistant for a quick answer. Virtual assistants are also beneficial to your employees who may be preoccupied with assisting other customers who require more attention than the ones with simple questions.

Create a Consumer-Driven Design

Have you ever noticed how more and more retail stores have strategically set up displays full of merchandise in front of their checkout counters or how certain products are conveniently placed within close proximity to one another on the shelves? That’s considered a consumer-driven design. Basically, what that means is that those products that you see at the last minute before purchasing your items are purposefully placed near the cashiers so that you’ll see them and feel the urge to make an impulse buy. Or when you see products that obviously complement one another placed on the same shelf space, it’s because retailers know that you’ll be more tempted to buy one with the other (think chips and dip in grocery stores). Consumer-driven designs increase the likelihood that people will spend more money in your store by subtly reminding them that if they’re purchasing that nice pair of khakis, they’ll need the turtleneck to go along with it.

Experiment with Different Marketing Tactics

Not every marketing tactic works in every single retail or business environment. That’s why a lot of companies are constantly changing their advertising techniques. It can take a long time for retailers to find their niche marketing technique that works well for them and speaks to the minds and pocketbooks of their customers. There’s no harm in experimenting with a few different marketing methods as long as you’re quick to realize when something isn’t working and vigilant about moving on to the next possibility. You should always approach new marketing strategies with an open mind and most importantly, listen to your customers because they’re your biggest asset.

Nauticomp Inc. is one of the largest internationally recognized designers and distributors of digital technology around the globe. We create customized digital displays that cater to a wide array of different industries including retail, gaming, government, marines, military, medical, and so much more. To learn more about our dynamic and state-of-the-art digital displays, please feel free to contact us.

Digital signage has garnered a lot of merits when it comes to revolutionizing the advertising industry and helping customers increase their customer acquisition strategies. It’s a highly accessible and effective form of marketing that’s reaching global audiences while capturing and maintaining their undivided attention. As with any successful, yet relatively new medium of advertising skeptics have generated a few myths about digital signage regarding its overall efficacy and the impact it has on businesses. A closer examination of these myths and their reasoning, however, demonstrates just how thin the arguments against digital signage actually are.

Myth #1: Digital Signage Is Difficult to Manage

Perhaps when the notion of digital signage was still in its infancy, this was true. However, over the years, digital signage has become the prominent form of advertising for one major reason—companies have increased their revenues while saving money on their marketing budgets. Gone are the days when static signs were a necessary form of advertising. With digital signage, companies have more creative control over the type of advertising they want to engage in at any given time and they can change the images and text of their ads at the drop of a hat.

Myth #2: The Equipment Needed Is Expensive

Actually digital signage equipment and graphical material is far more cost-effective than having to print out and replace static signs on a weekly basis. In the old days, a technician would have to be called in every time companies wanted to change their advertisements. In the era of digital signage, all you have to do is create the new content and then make the necessary changes using the existing software. Since advertising and digital content moves so quickly these days, the ability to update advertising and core brand messages on the fly is paramount and cheaper than print advertising.

Myth #3: Modifying Content on a Screen Is a Lot of Work

Once again, in the early days of the digital signage revolution, this was certainly true but only because the software was complex and many people hadn’t learned how to use it yet. Nowadays, since we’re all so much more comfortable working with technology and numerous advancements have been made to simplify the process, it’s actually not that hard to modify or create new advertising content.

Myth #4: Minimal Impact on Your Audience and ROI

As mentioned, digital signage has made it exponentially easier for advertisers to extend their customer outreach on a far wider scale than they ever could with static signs. By streamlining advertisements and brand messaging with the ability to incorporate new advertisements at a much faster pace than ever before, it’s never been easier to not only identify a company’s target demographic but also convert those numbers into sales.

Nauticomp Inc. is one of the leading manufacturers and distributors of LCD monitors and touch screens displays. We’ve helped our clients amass worldwide audiences simply by providing them with the innovative technology to update their advertising instantaneously and piquing the interests of a larger number of consumers in the process. To learn more about our state-of-the-art digital advertising technology, please feel free to contact us today.

Over the past few years, digital signage has managed to make exponential technological growth in the advertising and marketing sectors, drawing in billions of dollars in ad revenue annually and it’s obvious this medium isn’t going away any time soon. Rather, it’s getting flashier, more advanced, predictive, and interactive as well. Digital signage trends are growing in popularity and changing the ways in which we interact with and react to different types of marketing campaigns both online and in the real world. In 2018, we’ve already seen the incomparable impact of those revolutionary changes and it’s apparent that 2019 will continue carrying the torch well into the future.

How Digital Signage Technology Is Improving Communication And Customer Outreach Techniques

Modern technology has made it invariably easy for marketers and advertisers to reach out to their intended prospective customers by specifically catering advertisements to suit their tastes. This ingenious development was far from accidental; it was done with the utmost of intention. To attract your ideal audience to your products, services, and most of all, your brand, you need to identify who they are and target them directly and that’s exactly what digital displays allow companies to accomplish.

Personalization and Interactivity

Current digital trends have moved far away from simply attempting to predict what the people want; instead, they already know what the people want and not only that, they know how and when to deliver those products, services, and pieces of information in just the right fashion. Personalized advertisements are created based on past data that companies collect about their visitors’ past online and in-person experiences and feedback. This information is strategically incorporated into marketing campaigns to encourage dual interaction between potential customers and brands. It works exceptionally well because it encourages meaningful and memorable interactions that customers will internalize and always associate with certain brands.

Incorporation of the Internet of Things (IoT)

If you’re wondering what the Internet of Things is, how it functions, or why it matters, you’re not alone. The Internet of Things is the basic notion that all computing devices are somehow interconnected and able to communicate with one another. It’s that abstract idea that technically, you can be connected to people halfway around the globe simply by interacting with them via various online platforms including e-mail, social media, and even live chatting. Technologically savvy brands are starting to incorporate this phenomenon into their digital displays and will most likely continue doing so in 2019.

Security, Trust, and Transparency

Perhaps one of the biggest concerns consumers have with brands that operate strictly online is deciphering whether or not they’re trustworthy. Establishing a strong relationship with your customers requires earning and keeping their trust. That also entails ensuring that your online operations are secure and promote total transparency. If you make a statement regarding the integrity of your brand or what you intend to deliver to your customers, make sure it’s backed up by evidence. People want to make sure their sensitive information will be safe and secure before they choose to input into your database or web site, especially while making purchases.

Nauticomp Inc. is one of the world’s leading designers, manufacturers, and distributors of rugged displays. Our technological prowess stems from our many years of working in the tech industry and providing a number of business sectors with high-end digital displays that suit their needs and the needs of their customers. To learn more about our products, please feel free to contact us today!